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20/20 Newsletter: May 2009 Edition

Welcome to the May 2009 Edition of 20/20 News, our e-newsletter about the American Camp Association’s vision for the future. ACA’s 20/20 Vision: 20 million campers and 20,000 participants engaged in ACA by the year 2020.

This e-newsletter is intended to keep you informed about your association’s plans and actions toward reaching this vision and to update you on how we’re doing. In this issue, we will present to you specific ideas to the work of the Accreditation and Education Task Force:


In the Beginning

In the spring of 2007, the ACA National Board approved the formation of a task force to explore opportunities for ACA surrounding the larger framework of accreditation systems.

The Accreditation & Education (A&E) Task Force is employing a phased approach. Phase I is an exploratory phase intended to study opportunities, challenges, best practices, models, and the interrelations between our efforts, and those of other task forces and groups working on timely issues, including the 20/20 Vision. An exploratory phase is also an educating phase. We recognize that many in the organization use accreditation and standards in interchangeable ways; however, in most accreditation systems, standards serve as one key component, rather than the sole focus. We are balancing a sense of urgency with exercising due diligence in each phase. The exploratory or study phase was expected to span six to twelve months and was completed in the fall of 2008.

The subsequent phases include: Concept and Design; Program Development; and Implementation and Roll Out (includes field testing, retooling and training). The completion of all phases is anticipated to take 36-48 months.

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Guiding Principles of the A&E Task Force:

  • Accreditation systems are comprehensive and are comprised of various components, including Standards, Professional Development, and are complementary to other programs.
  • Our process will benefit from internal and external expertise throughout.
  • Health, safety, and risk management provide one important focus to standards.
  • Core competencies, leadership development, and progression are keys to professional development.
  • Our process is inclusive versus exclusive.  It is healthy to invite individuals and groups across the profession discussing opportunities, challenges, and our shared future.
  • We inform in some cases, and are informed in others.
  • We honor our past and allow the past to appropriately inform our future.
  • Our current Standards program is operational and will continue to function throughout this process.
  • We address the financial issues tied to accreditation systems from all perspectives.
  • Participation by other ACA entities will expand and contract throughout in practical ways.

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Phase-I Goals and Questions for Exploration:

  • What is the purpose of Accreditation?
  • What are the barriers to becoming accredited by ACA and how might these constraints be removed?
  • What would a comprehensive accreditation system look like?
  • Can we become comprehensive in scope yet simple in process?  
  • What is required of ACA to become nimble? 
  • How is technology changing accreditation models in related professions?
  • How can we address accreditation systems as a means to an end? What is our public obligation and opportunity?
  • Can we envision a streamlined system that invites vs. excludes, while ensuring a path to excellence?
  • Can we free up resources to build other components of accreditation systems, including professional development, while maintaining sound and defendable standards?
  • How can we ensure that any new ACA accreditation model will benefit from ongoing, external review that includes parents, policy makers, child and youth development professionals, and other stakeholders?

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SWOT and Feedback From Other Groups:

The task force reviewed the feedback from a number of sources. Each member relayed to the task force the feedback from section leadership, camp directors, and Standards volunteers based. The staff relayed feedback from the National Standards Commissions, Field Service Committee, outside organizations requesting accreditation, and numerous national and section staff.

While much was discussed the following were the recurring themes:

  • Strength:
    • Tremendous volunteer system to support the accreditation process.
  • Weakness
    • Entry into the program is very difficult
  • Threat
    • Accreditation is seen as a requirement for membership in good standing
  • Opportunity
    • Increasing number  of outside authoritative sources reaching out to partner with ACA

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Concepts:

The key elements of a camp accreditation program are health and safety, risk management, and staff and leadership core competencies. The task force determined that health and safety and risk management formed the base for the program. The individual camp staff is the key to a child’s camp experience. The task force determined more emphasis, beyond skills certification, needed to be placed on the individual competencies of the camp staff to help assure that the best practices researched by youth development professional organizations are being implemented in the camp environment.

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Online Based:

In reviewing other programs it was found that some used online methods to publish the standards and process, and to submit as well as review documents. In our current system, we spend a great deal of time publishing our Accreditation Process Guide, and once published, changes must be made manually through supplements. By publishing online, the program becomes much more dynamic and easier to update as our environment changes.

The use of online document review allows the review to occur prior to the visit and also allows documents to be reviewed anywhere in country. This particularly appealed to the task force as a number of hours are spent in beautiful camp settings reading documents, when this time could be spent talking to the camp staff and campers. By reviewing documents prior to a visit, ACA will send visitors only to camps who have completed document submission and have met the standards related. The on-site visit will evolve into something far more educational for all parties.

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What’s Our Focus "THE CAMP" or "THE INDIVIDUAL"?

In ACA, we tend to focus on the camp.  We classify camps as resident, day, independent, nonprofit, religiously affiliated, agency, private, etc. All of these terms define the structure or organization and don’t recognize the individual. The foundation of ACA for much of our history has been the accreditation program, which recognizes the camp, not the individual. When we recruit, we look to bring in camps and expect the members of that camp will become members of the ACA. We limit ourselves to the structure of the camp, rather than finding individuals — regardless of their affiliation with camp or youth development.

If ACA shifted the focus to the individual through professional development programs, the task force will have a tremendous potential for growth.  ACA's reach will extend beyond those involved in camp to professionals in the broader fields of youth development and education. The curriculum of the development program must be based on the values of ACA and the camp field. ACA should see growth in membership of professionals, which will bring in new camps creating growth in the number of camps affiliated with ACA. The task force recommends shifting our paradigm from a camp-based organization to a professional-based organization.

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Summary of COD Feedback:

The final input came from the Council of Delegates in Orlando in February of 2009.  Members completed a card answering two questions "What is the current value of the Accreditation Program?" and; "What is the value of the Accreditation Program you would like to see in the future?"

The top three responses to the first question had almost the same number of responses (in fact, many respondents used both the terms best practices and risk management in their response) and aligned with the anecdotal responses received during discussions with members. The three responses were: Accreditation . . . .

  • Provides a framework for organizing and running a camp;
  • Delineates the best practices for camp; and
  • Outlines the risk management for camp.

The overwhelming response to the second question was external recognition of accreditation.

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What to Expect:

With the changes in the standards approval process, ACA will now be more nimble in aligning standards to the current issues.  Work has begun to move a large part of the program online.  Individuals will be able to enter the camp profile and in turn, be presented with the standards that apply to their camp.  Currently, we depend on our applicants to sort through the long list of standards and attempt to determine what applies and what doesn’t.

By moving the program online, the standards requiring documentation may be submitted, reviewed, and scored prior to the visit. We envision visitors can review documentation when their professional workload permits. This will also allow visitors to spend their time at camp focused on the program, leadership, and working with the director. An online system will relieve much of the last-minute preparation for the visit as documentation will be reviewed prior.

Utilizing online technology ACA will be able maintain individual professional development portfolios online to track all the educational experiences of a camp professional.  This could include everything from degree work to workshops at a conference as well as work experience. The portfolios for individuals will make it easier for professional coaches (inside ACA or external coaches) to assist a camp professional in laying out the course work and experience needed to achieve personal professional development goals. Today’s technology will allow each person to customize their professional development journey rather than taking a fixed set of courses to achieve a goal that may or may not exactly fit the needs of the individual.  We will seek outside expertise to fully develop this approach.

Th education and standards staff, along with the NSC, are working on the first phase of the online approach to the Standards portion of the program. An update will be provided in the fall.

The task force has a column "The Edge" in each edition of Camping Magazine to share how accreditation and professional development provide you with an Edge to engage more children in the camp experience. Look for our column in Camping Magazine, or go back a few issues and read or re-read our previous columns.

There are a lot of exciting opportunities for ACA in professional development, and as these opportunities become more clearly defined, we will be sharing them with each of you . . . .

Have a fun filled safe summer!!!!

Questions or comments? E-mail the task force at 2020@ACAcamps.org.

20/20 Task Force
Peg Smith
Peter Surgenor
Ann Sheets
Scott Brody
Posie Taylor
Rich Garbinsky
Diane Tyrrell

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