Predicting the Unpredictable

Posted: March 12, 2012

It seems the more unpredictable the world becomes, the more rampant our fervor to predict. I'm in the process of reading Jim Collins' new book, Great by Choice, and I found this line intriguing: “It is about channeling your ambition into the cause, company, or association and whatever will ultimately make it successful.” 

He speaks of disciplined creativity based on empirical experience and data. It causes me to consider that ACA’s research environment is firmly embedded in "evidence informed" research. It resonates with the parent and is applicable to the professional.

As we all attempt to determine the next trend or predict the future, maybe there is something first to be reminded of in terms of our "cause" — because I am confident that our relevance today and tomorrow can be supported by both disciplined and empirical creativity for our cause and the intentional management of our future.

Peter Drucker once said, “The best way — the only way — to predict the future is to create it.” Or if you prefer a sport’s analogy, Wayne Gretzky said, “Good hockey players play where the puck is. Great hockey players play where the puck is going to be.” I am sure a hockey player’s ability to "predict" is based on empirical creativity.