Why Camp Marketing Isn't Seasonal

Phillip Gilbreth

Summer is here and the campers are on their way! You're busy making last-minute preparations, training staff members, and getting ready for a summer filled with memories. You can put your marketing plans aside until the fall, right?

Think again. Marketing your camp is a year-round effort and summer is the best time to kick off your campaign for next season. Keeping positive memories alive in campers' minds throughout the year is essential to generating repeat business. It can also help you attract new campers in the future.

So stay focused on your marketing efforts during camp this summer. Here are some tips for using the summer season to prepare for next year.

  1. Prepare to shoot a new camp video. Parents love seeing video when searching for camps, so plan your video shoot before campers arrive to ensure you have everything you need when it comes time to edit. Check out our blog post for steps to shooting a video that showcases your camp effectively.
  2. Gather materials for your site redesign. You may have plans to redesign your Web site in the winter, but now is the time to capture the creative assets you'll need. Think about the areas you'll want to highlight and take the photographs you'll need on each page.
  3. Create and launch a new social media plan. Challenge yourself to keep up with a weekly schedule of Tweets and Facebook posts throughout the year. Accumulating photos and anecdotes now that you can post later will help you stay on track.
  4. Collect feedback from campers. Gather testimonials from campers before they go home, when the thoughts and ideas are still fresh. You can use quotes in your future marketing materials and help refocus your advertising efforts for next season. Also, gather stories you can use in your email newsletters or blog posts throughout the year.
  5. Consider an early early bird special. Offer a deep discount to campers who register for next season on the spot. You may be surprised by how many parents take you up on the offer!

Advertising on camp directories like MySummerCamps and KidsCamps is one of the best ways to market your camp all year-round. Thousands of parents visit our camp directories throughout the year to research and plan for next summer. If you're not listed on our sites, you're missing out on tons of potential campers!

Phillip Gilbreth is the Camps Sales Manager for MySummerCamps.com and KidsCamps.com, the leading online camp directories for connecting parents with kids and teen summer camps in the United States, Canada and worldwide. Contact Phillip at pgilbreth@internetbrands.com.

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