Professional Development Center

Professional Development Center

Marketing Essentials Series

Three Part Series

Tough economic times require that you turn up the marketing heat and attract new customers to your doors, while increasing current customer loyalty and repeat business. Courses in the series can be purchased as a package (highly recommended) or individually.

Instructor

Jodi L. Rudick, MAS is the owner of ADvisors Marketing Group and is the "creative force" behind the firm, responsible for new project development, creative management, training, and consultation. Jodi’s marketing plans and strategies have helped all types of camps — public and private, faith-based and community day camps — increase attendance, customer loyalty, referrals, and profitability.

Course Length (each course): 1 hour
Course Credit: 1.0 CEC/each
Completion of all three courses earns: 3.0 CECs.

Part One	Back to Basics – Marketing Concepts You Need to Know In today’s chaotic business environment, strategic marketing is key to your ongoing success – as a camp or individual. Whether you are a programmer, director, registrar or specialist – you are a critical part of your camp’s marketing team and should have basic understanding of this important business development process. This course will give both novice and experienced marketers a new and solid review of promotion and marketing concepts. Learn to use the marketing perspective to building a stronger business foundation, customer connection and brighter future for your camp, programs and organization.
Part Two	The Five Minute Marketing Plan - Designing Your Blueprint for Success You know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you will actually create a ready-to-use promotional strategy to increase customers, profits, participation, attendance, sponsorships, volunteers or support for your camp, facility or programs. Using the Five Minute Formula, anyone – from amateurs to experts – will glide through the critical marketing planning process.
Part Three	Choosing Marketing Media to Move Your Message If you’re confused by the ever-changing world of marketing tools, then this is the program for you. Especially designed for those with a written marketing plan (see The Five Minute Marketing Plan - Designing Your Blueprint for Success) this workshop will help explore the pros and cons of five distinct types of marketing tools: advertising, publicity, promotion, sales and digital media as it relates to camp programs and products. You’ll learn how to transform your marketing ideas into reality by exploring new and traditional media tools.