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Inside ACA — October 2006 Printable Version (PDF)

Business Resources

Does Your Company Have Products to Market to Camp Families?
USA TODAY's CAMP TODAY — The Place For Your Camp Message
ACA Business Partners Offer Discounts
ACA Connect and ACA Purchase Power — New Programs for Camps
SYSCO Offers Food Service Cost Savings


Does Your Company Have Products to Market to Camp Families?

Consider placing a banner advertisement on ACA's parent site. This Web site is devoted exclusively to providing an expert and comprehensive resource for parents who want their children to benefit from a positive camp experience.


USA TODAY's CAMP TODAY— The Place For Your Camp Message

ACA members—take advantage of a Buy-One-Ad, Get-One-Ad-FREE promotion.

Why should you advertise your camp in USA TODAY's CAMP TODAY?

  • Get a jumpstart on Summer 2007 enrollment!
  • Your message will reach a daily audience of 5.2 million readers per day, 39% of which have children and household incomes in excess of $90,000 annually.
  • Rates start as low as $561!!! (net rate)

USA TODAY would like to thank each and every camp that participated in the CAMP TODAY February 2006 edition. Due to the success of past features and continued interest from those who participated, we will be publishing a CAMP TODAY November 2006 edition!

The CAMP TODAY November 2006 edition will include editorial submitted by the ACA within both publication dates.
Topics covered will include:

  • It's The Time of Your Life and the Promise of the Future
  • Gift of Camp

Camp Today 2006 Publication Schedule:
Tuesday, November 7, 2006
Thursday, November 9, 2006

Deadline for space reservation, material, and payment:
Wednesday, November 1, 2006

Rates:
$660. per column inch
Advertisers will receive an additional 15% off when camera-ready artwork is supplied,
Net price $561 per column inch.

Unit Size:
Minimum ad size: 1 column x 1 inch. (1 13/16 inches x 1 inch)
(Ad size may increase by column inch up to 6 columns wide and by ½ inch increments  in height)

CAMP TODAY is a black-and-white, national feature.

Don't miss out—book your space today! For more information or to place an ad, please contact Dana Revak, Account Executive/USA TODAY, (703) 854-6344; drevak@usatoday.com

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ACA Business Partners Offer Discounts

To reference member discounts through additional ACA business partners, visit www.ACAcamps.org/partners. These partnerships offer you a customized product, better prices, or even both.
But that's not all you have to choose from. ACA's Buyer's Guide includes a complete listing of all ACA Business Affiliates.

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ACA Connect and ACA Purchase Power —New Programs for Camps

ACA Connect
ACA has established a program to connect camps and companies with appropriate, prescreened, free products. ACA is regularly contacted by companies and corporations that have materials, products, and other resources available for camps FREE of charge. Some of the products are:

  • food items
  • games
  • arts and crafts supplies
  • posters
  • sports equipment
  • educational materials

ACA Purchase Power
ACA is beginning the process of negotiating directly with manufacturers of products regularly used by camps such as boat makers, paper/office supplies, tennis balls, basketballs, life preservers, etc. By combining our purchasing power, ACA camps could realize huge bulk pricing . . . 10,000 case (combined purchase power) pricing on copy paper as opposed to 5 case (individual camp purchase power) pricing. We need your input on this potential savings program . . . .

We want your opinion on the potential for these programs.

Take this brief survey and tell us what equipment or materials your camp would be interested in receiving as part of these programs. Taking the survey does NOT obligate you or your camp to the new ACA Connect program. ACA Connect will be a permission-based program that your camp will sign up for when the program is initiated . . . . Watch for more details . . . And thank you for completing this quick survey!

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SYSCO Offers Food Service Cost Savings

ACA's SYSCO Program offers competitive pricing for food expenses at camps. A tiered discount program is available exclusively for ACA-accredited camps and ACA Camp Affiliates. To take advantage of the savings, complete the sign-up form and forward it to a SYSCO representative. Camps must sign a new agreement annually to continue receiving discounts.

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2006 October Inside ACA Newsletter
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