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Communicating
Internally
As you develop your proactive PR strategies, one audience you want to be careful
not to overlook is your internal audience. Sometimes we become so focused on
"getting the word out" to the media and potential campers that we inadvertently
set aside our current friends and campers.
Many camps may already distribute a newsletter
or e-newsletter to alumni and current campers.
This is an excellent way to touch base
with them throughout the year. Through
newsworthy and useful content, you can
convey an enormous amount of information.
This is an opportunity to give regular
updates on changes in facilities or policies,
updated registration information, important
reminders for camp sessions, and introduce
new staff.
The ACA
Web site is another resource for
newsletter content. The ACA
Media Center includes press
releases, story
ideas, articles for reprint from Camping
Magazine, and a photo
gallery. For those distributing e-newsletters,
there are also links to Peg
Smith’s 20/20 Vision Blog, Public
Service Announcements, and the new Change
a Life video.
Expert advice is also available for your
use on the ACA parent Web site at www.CampParents.org.
Information by age group, informative articles,
and additional links enhance newsletter
content with relevant, useful guidance
from experts within the camp community.
The ACA Research
page can also offer interesting tid-bits
that you may want to share. If you are
including an update on camp policy, research
data from ACA could serve as a nice side
bar or text box. For example, if your
camp is offering vegetarian meal options
for the first time, you could mention
that in a recent ACA survey, seventy-six
percent of camps are now offering these
options.
In addition to newsletter content, the ACA
Public Relations team is always available
to discuss ways to communicate to your
internal audience, PR strategies, or
just serve as a sounding board for questions,
ideas, and concerns.
For more information on reprinting articles
and information from the ACA Web site,
contact Dawn Swindle, Public Relations
Specialist, at dswindle@ACAcamps.org or
765-349-3317.
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ACA Needs You!
As part of the national public relations
plan, we will be working to identify new
positive camp stories and new resources
for the media. In the last year, ACA received
over 300 media requests. We would like
to expand our media resource list to include
more camps and more voices who can share
with the media the depth, breadth, and
importance of the camp experience. With
your help, ACA can influence print and
broadcast stories that appear throughout
the country. If you would like to join
the ACA Media Resource Team, or if you
have any questions, please submit
our online form or contact Public
Relations at 765-349-3317
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