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Calling all ACA Camps!
Act now for your opportunity to participate
in a FREE search-engine optimization
project
ACA, in collaboration with the School of
Business at the University of Indianapolis,
is looking for approximately ten camps
to participate in the 2009 Google Online
Marketing Challenge. Each camp participating
in the Challenge will be involved in a
project that will attempt to increase the
camp's visibility on the Internet,
using Search Engine Optimization.
This is the second year of the world-wide
challenge that allows students to learn
the fundamentals of search engine optimization
using the Google AdWords online advertising
product. There is no cost to participate
in the challenge, and there will be no
changes made to your camp Web site. Rather,
student teams will simply use a budget
of $200 provided by Google (per each Web
site) to maximize the site's visibility
in online searches during the three-week
contest. The only requirement is that the
camp CANNOT be a current user of Google
AdWords. In addition, a representative
of the camp must be available to provide
background marketing information to the
student teams on a timely basis; this can
be accomplished via e-mail exchanges.
The project will begin in early January
and run through April. All participating
camps will receive a follow-up report with
information indicating the search words
used, marketing strategy, the budget, and
the results. Camps are free to use the
strategy themselves, though there is no
obligation to use Google AdWords once the
contest is over.
Interested camps are urged to contact
Dawn Swindle, public relations specialist,
at pr@ACAcamps.org by
January 10. If you have any additional
questions about this opportunity, please
address them directly to the University
of Indianapolis project professors—Dr.
Jerry Flatto, jflatto@uindy.edu,
or Deidre Pettinga, dpettinga@uindy.edu.
Participants will be taken on a first-come,
first-served basis, with final selections
made by the project professors.
Again, there is no risk to your camp for
participating. Participation does guarantee
that your camp will benefit from the added
exposure of $200 worth of Google AdWords
advertising.
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The January/February Digital Issue of
Camping Magazine Now Available
Check out the digital
January/February issue of Camping Magazine. This
special edition is packed with national
conference highlights, sneak previews of
keynote presentations, and other interesting
articles.
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Available for Pre-Order: May/June Staff
Training Issue of Camping Magazine!
The ever-popular staff training edition
of Camping Magazine is now available
for pre-ordering. Last year, we doubled
our orders of this issue, which is widely
used by camps for staff orientation and
training. We expect even more orders this
year . . . that's why it's
critical for you to pre-order early to
guarantee the quantity you want for your
staff training programs.
Last year, we tripled our orders. We ran
out of copies and could not fulfill last-minute
orders. Reserve your copies today online
at www.ACAcamps.org/campmag to
ensure your staff members each get a copy
of this must-have training issue!
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ACA Regional Conferences Listed Online
Check
out ACA's Web site for a complete listing
of ACA regional conferences with live links
to ACA local office Web sites for more
information.
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