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Updated
Online Communications Toolkit Available
In spring, the media turns its attention
towards camp. Forty-four percent of ACA’s
media coverage in 2008 occurred between
March 1 and May 31, well before most
camp programs began. To help you prepare
for the coming months, we have updated
the online ACA Communications Toolkit.
The toolkit guides camps and staff through a variety of media relations issues,
including a brief "media relations 101" overview covering the basics
of media communications and terminology, steps in crisis communications, effective
ways to generate story ideas, important tips for the media interview, and vital
key messages including nature, the benefits of camp, and the economy.
The Communications Toolkit can be found
at www.acacamps.org/members/toolkit/.
In addition to the online toolkit, a printer-friendly,
downloadable version is available.
Contact Dawn Swindle, PR Specialist, at 765-349-3317
or dswindle@ACAcamps.org with
any questions regarding the toolkit or for
media assistance.
Join the
Media Relations Team Today!
As part of the national public
relations plan, we will be working
to identify new positive camp stories
and new resources for the media.
In the last year, ACA received
over 300 media requests. We would
like to expand our media resource
list to include more camps and
more voices who can share with
the media the depth, breadth, and
importance of the camp experience.
With your help, ACA can influence
print and broadcast stories that
appear throughout the country.
For more information on the Media Relations
Team, contact Dawn
Swindle at 765-349-3317, or stop
by CommuniCamp at the ACA National
Conference in Orlando.
Top Ten Reasons to Join ACA’s
Media Relations Team
10. Become
an overnight sensation on YouTube.
9. Autographed
copies of printed interviews make
great holiday gifts for family
and friends.
8. Spice
up your MySpace or Facebook profile
with a “Me in the News” section.
7. Free
media plug for your camp.
6. Build
relationships with media in your
area.
5. Share
your camp expertise with the world.
4. Reach
a broader parent base about the value
of camp.
3. Help
generate positive camp messages in
the news.
2. Develop
a reputation as a leading camp expert
among your peers.
1. Assist
ACA in stepping closer to the 20/20
Vision.
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