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ACA Launches Because of Camp…™ PSA
 ACA has developed a public service announcement (PSA) titled Because of Camp…™. The purpose of this viral, Web-based, campaign is to familiarize the non-camp, general population with the benefits of camp. Through this PSA, ACA will gain brand recognition with the public, demonstrate the benefits of camp in simple, concise messages, and ultimately assist in meeting ACA’s 20/20 Vision by reaching a large population of parents of camp-aged children.
Because of Camp…™ consists of fourteen celebrities discussing how their lives have been changed… Because of Camp...™. The video is fifty seconds in length and includes appearances by Emma Roberts, Hill Harper, Lisa Loeb, Kerri Strug, Michael DeLorenzo, Justin Chambers, Paul Adelstein, James Pickens, Blair Underwood, Sharon Lawrence, Frank Sesno, Glynn Turman, Ashlan Gorse, and Lisa Raye. Visit www.ACAcamps.org/becauseofcamp/ to view this impressive PSA.
Although traditional placements for the PSA are being pursued, this campaign is being launched virally via Web sites, social networking sites, and e-newsletters. ACA is asking you, the membership, to share this video with as many people as possible in as many places as possible. Feel free to send an e-mail to camp families, link on your Web site; display on your Facebook or Twitter pages . . . the goal is to spread to as many viewers as possible.
The national communications staff is available to help those who need assistance linking the PSA on Web sites, Social Network sites, or e-Newsletters. Contact Dawn Swindle at 765-349-3317 or dswindle@ACAcamps.org with any questions or concerns.
ACA would like to thank national board members Glynn and Jo-An Turman, ACA past-president Marla Coleman, and ACA national board member and conference committee chair Dayna Hardin for their continued dedication and efforts to this campaign. This PSA Campaign is made possible, in part, by generous funding from the Legacy Fund sponsored by the Association of Independent Camps and the Lilly Endowment Inc.
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