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Inside ACA — June 2009  Printable Version (PDF)

Learning Resources

Because of Camp – 2010 ACA National Conference
Keep Campers and Staff Healthy at Camp
Marketing Essentials for the New Economy — Three-Part Series
Help Parents Prepare Their Children for Camp


Because of Camp – 2010 ACA National Conference

It's not too early to make plans to attend the ACA's 2010 National Conference in Denver, Colorado. The Rocky Mountains provide an excellent backdrop to celebrate ACA's 100th Anniversary — and enjoy four education packed days.

Session Submissions
Our National Conference Program Review Team is now accepting proposals for educational sessions. Do you have expertise you would like to share? Innovative Programs that can serve as models for others? New technology that increases efficiency? Plan to submit one or more proposals online at: www.ACAcamps.org/cfp. Proposals will be accepted through September 15, 2009, with notification in early October. We know your focus is naturally on staff training and other opening activities — so as your summer progresses and great ideas surface, make a note, and visit the site as your time permits.

Schedule at a Glance
Take a look at the events we have in mind for Denver. Plan your arrival and departure and consider a day or two on either end of the conference to explore Denver and the surrounding, beautiful areas, including the slopes.

Our Conference Hotel
The Hyatt Regency Denver, just steps away from the famous 16th Street Mall in downtown Denver, will serve as our official conference hotel. Special rates and rooms may be reserved online or by phone.

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Keep Campers and Staff Healthy at Camp

ACA provides resources for your staff to make camp a healthy community.

The Basics of Camp Nursing 2nd$35.95
Linda Erceg and Myra Pravda
Help any health-care professional get up and running immediately. This book includes information about the role of the camp nurse, regulations, setting up the health center, orienting staff, record systems and screening processes, communicable disease management, medication management, injury and illness surveillance, responding to emergencies, and interfacing with tripping programs.

Supercharge Your Staff Training with These Related e-Institute Courses
Have all staff take the Injury and Prevention Courses at ACA's e-Institute – before they arrive at camp.

  • Ouch: Protective Equipment: What All Staff Should Know
  • Reducing the Spread of Communicable Disease in Camp
  • Footloose: Minimizing Slips and Falls at Camp
  • Knife Safety: Reducing Sharp Object Injuries at Camp

For more resources, go to the ACA Bookstore.

Camp Is for the Camper $9.95
Connie Coutellier
Handbook for new and returning counselors: being a role model, parent interaction, camper developmental characteristics, reinforcing positive behaviors, homesickness, bed-wetting, ADD/ADHD, group activity planning, inappropriate group behavior. Related course: Have staff take this certificate-producing online course. One unbelievably low fee allows all staff to take the course. Most popular online course! Go to www.ACAcamps.org/einstitute/.

S'mores and Other Sticky Stuff$79.95
It's a game! A unique training tool that helps staff identify potential sticky situations and how to avoid them. For precamp and in-season staff training.

Pocket Guide for Girls Resident Camp Counselors$9.95
Pocket Guide for Boys Resident Camp Counselors$9.95
A tool box for your counselor's back pocket. One specifically for all-boys camp counselors and one for all-girls camp counselors.

Camp Counselor's Guide to Interpersonal Communication$19.95
James Schnell
Includes elements of interpersonal communication, including the message, channel, noise and context, and perception, confusion between fact and inference, verbal and nonverbal communication, reasons for listening, environmental and personal factors, how communication can deteriorate, building scripts, and power and ethics.

Visit www.ACAbookstore.org today or call 888-229-5745.  Members receive a 5% discount at check-out.

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Marketing Essentials for the New Economy — Three-Part Series

Tough economic times require that you turn up the marketing heat and attract new customers to your doors, while increasing current customer loyalty and repeat business. E-courses in this three-part series can be purchased as a package (highly recommended) or individually

 

Part 1: Back to Basics — Marketing Concepts You Need to Know
In today's chaotic business environment, strategic marketing is key to your ongoing success — as a camp or individual. Whether you are a programmer, director, registrar or specialist — you are a critical part of your camp's marketing team and should have basic understanding of this important business development process. This course will give both novice and experienced marketers a new and solid review of promotion and marketing concepts. Learn to use the marketing perspective to building a stronger business foundation, customer connection, and brighter future for your camp, programs, and organization.

 

Part Two: The Five-Minute Marketing Plan — Designing Your Blueprint for Success
You know you should have a written marketing plan but can't seem to find the time, energy, or know-how to pull it together.  Problem solved! In this fast-paced program, you will actually create a ready-to-use promotional strategy to increase customers, profits, participation, attendance, sponsorships, volunteers, or support for your camp, facility, or programs. Using the Five-Minute Formula, anyone — from amateurs to experts — will glide through the critical marketing planning process.

Part Three: Choosing Marketing Media to Move Your Message
If you're confused by the ever-changing world of marketing tools, then this is the program for you.  Especially designed for those with a written marketing plan (see The Five-Minute Marketing Plan — Designing Your Blueprint for Success), this workshop will help explore the pros and cons of five distinct types of marketing tools: advertising, publicity, promotion, sales, and digital media as it relates to camp programs and products.  You'll learn how to transform your marketing ideas into reality by exploring new and traditional media tools.

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Help Parents Prepare Their Children for Camp

As camp professionals, you know that parents often choose not to share details about their children, sometimes omitting critical information that would allow you to better serve their child.

In this video, Ready for Camp: Sharing Personal Information About Your Child With Camp Professionals, Bob Ditter speaks directly to parents about the importance of honest communication with camps.

Please share this video with all your camp parents in your precamp communication and post as a link on your own Web site. The free and unlimited access to this very helpful and informative video is another partnering-with-parents service to the camp community from Bob Ditter, Healthy Learning, and the American Camp Association.

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2009 June Inside ACA Newsletter
 
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