American Camping Association® Launches New Name and Logo

American Camp Association™, Enriching Lives, Building Tomorrows

August 23, 2004 – (Martinsville, IN) – The American Camping Association® (ACA) announces the rollout of its new name and logo, American Camp Association™, Enriching Lives, Building Tomorrows. The brand rollout is scheduled over the next six months with an official launch scheduled for the ACA National Conference in Orlando, Florida, from February 22 to 25, 2005.

"As an association, ACA is dedicated to providing the most current and relevant information and knowledge available to those who are committed to enriching the lives of people through the camp experience. This core value of ACA has taken our organization to a new threshold, to a new era, and to a time of change," states Marla Coleman, ACA national president. "Over the last 95 years, ACA and the camp experience have become symbols of trust. We look forward to entering our next hundred years with a brand that expresses our fundamentals and our vision for the future."

"The beauty of our new brand is that it expresses not only the association’s human development responsibility, but the essential human development opportunity that each camp experience offers—regardless of the location or type of camp it might be," comments Peg Smith, ACA executive director.

"ACA is committed to providing all children and adults of today—and tomorrow—the opportunity to have a safe and positive camp experience—an experience whose value is understood and considered a positive asset in human development," Smith continues. "ACA has placed a premium on what the organization means to the campers, the camps, the parents, the volunteers, and business partners. By focusing on the value of the camp experience and the benefit of positive relationships, ACA has built the foundation to develop an identity to carry the organization into tomorrow."

Founded in 1910, the American Camp Association is a national community of camp professionals and is dedicated to enriching the lives of children and adults through the camp experience. ACA is the only organization that accredits all types of camps, with up to 300 national standards for health and safety.