The Logos may be used in a professional manner on the user's Web site, business cards, stationery, literature, advertisements, storefront window, or in any other comparable manner to signify the user's membership in ACA. The Logos may never be used independent of the term "ACCREDITED", "BUSINESS AFFILIATE", or "BUSINESS PARTNER". Logos may not be used in any manner that discredits ACA or tarnishes its reputation and goodwill; is false or misleading; violates the rights of others, any law, regulation, or other public policy; or mischaracterizes the relationship between ACA and the user, including but not limited to any use of the Logos that might be interpreted as an endorsement, approval, sponsorship, or certification by ACA of the user, the user's business or organization, or the user's products or services, or that might be interpreted as support or encouragement to purchase or utilize the user's products or services.