Advertising for Camping Magazine

Camping Magazine:  The Premier Camp and Youth Professional Resource

The official publication of the American Camp Association is published bimonthly and provides fresh content that is inspiring and practial to educate and train child and youth development professionals. Camping Magazine focuses on critical topics and emerging issues that influence readers and helps them successfully own, administer, and/or direct their camps. 

Camping Magazine's primary responsibility is to present new programming ideas, the latest trends in camp, current legislative and risk management policies, and progressive information affecting child and youth development. 

Numbers in the rate card correspond to the official Standard Rate and Data listings under classification 21B.


Camping Magazine puts your business in front of a camp's decision makers - owners, directors, purchasing agents - the people who do the buying. These buyers represent all types of camps from traditional summer camps to specialized camps for families and adults, from day camps to trip and travel camps. Camping Magazine reaches private camps, religiously affiliated camps, and camps belonging to agencies and organizations (YMCA, Girl Scouts, 4-H, etc.).

Circulation - Print

Camping Magazine is mailed to camp owners, directors, and others concerned with organized camp management. Circulation averages 7,000 per issue. Subscriptions are included with membership in the American Camp Association.  Circulation is 98 percent paid and 100 percent requested. A sworn statement is available upon request.

Circulation - Digital

The same quality educational resource is in digital format.  The digital issue has only been operating since February 2010.  109,415 unique pageviews annually.  7:26 is the average time spent online reading/viewing an issue.  74% are new visitors to the digital magazine.

Issue Deadlines

Space Reservation Due Date:

  • January/February (Annual Buyers Guide) - October 29
  • March/April - January 3
  • May/June - March 4
  • July/August - April 29
  • September/October - July 5
  • November/December - August 30

Material/Art Work Due Date:

  • January/February (Annual Buyers Guide) - November 12
  • March/April - January 15 
  • May/June - March 15
  • July/August - May 13
  • September/October - July 16
  • November/December - September 10

Editorial Calendar

Camping Magazine does not produce an official editorial calendar.  However, the following two issues have a specific editorial focus:

May/June - Special Staff Training issue:  All articles cover staff training topics (e.g., leadership, supervision, behavior management, camp counseling skills, and more) geared to the camp counselor and front line staff.  This special issue is sold at a special bulk rate.  On average, this particular issue sells an additional 8,000 copies.

January/February - Annual Buyers Guide and ACA National Conference issue:  This issues features the ACA Annual Buyers Guide as a seperate, pull-out piece.  This editionserves as an important preview to the ACA National Conference and  will feature articles from keynote speakers, conference highlights, conference program schedule at a glance, and more. 

American Camp Association is not responsible for the claims made by its advertisers and reserves the right to reject any advertising at its discretion for any or no reason.

For more information, contact Business Development at (765) 342-8456 or e-mail