The communications toolkit is designed to guide camp professionals at all levels in their media relations activities.
It is important that parents, legislators, and the media hear the same message about the value of the camp experience.
Share the message. Tell the parents and the public about your camp's accreditation.
Tough economic times require that you turn up the marketing heat and attract new customers to your doors, while increasing current customer loyalty and repeat business.
The ACA bookstore has several resources available to help with marketing.