ACA Announces Nationwide Outdoor Advertising Campaign

Indianapolis, IN (January 6, 2010) – The American Camp Association® (ACA) is proud to announce the launch of a nationwide outdoor advertising campaign as part of the Because of Camp…® public service announcement. These billboards, posters, and transit shelter advertisements will depict successful adults sharing how their lives have been positively affected by the camp experience, including appearances by Emma Roberts, Hill Harper, Lisa Loeb, Justin Chambers, James Pickens, and Blair Underwood.

"The Because of Camp…® advertising campaign will share positive camp messages with millions of families. The benefits of camp extend further than child or youth development. Camp, and the positive experiences of camp, shape and define us as successful adults. Camp has changed many lives, introduced people to new skills and competencies, and broadened horizons and ability to contribute to a global community," said Peg L. Smith, ACA’s chief executive officer.

ACA is honored to have been named a National Public Service Partner with the Outdoor Advertising Association of America, Inc. (OAAA). As a partner, ACA receives pro bono space for its campaigns on a variety of outdoor advertising formats. The industry donates millions each year to local and national nonprofit groups.

"Helping young people should be a mission for all Americans, and the outdoor advertising industry is looking forward to supporting this campaign," said Stephen Freitas, OAAA Chief Marketing Officer. "As a 'camp kid' myself, I know the value of these experiences."

Each year, camp provides ten million children with the opportunity to connect with nature, to participate in human-powered activities, and to benefit from personal and primary relationships. Because of Camp...® so much is possible.

This PSA Campaign is made possible, in part, by generous funding from the Legacy Fund, Lilly Endowment Inc., and member support.

About ACA
The American Camp Association® (ACA) works to preserve, promote, and enhance the camp experience for children and adults. ACA-Accredited® camp programs ensure that children are provided with a diversity of educational and developmentally challenging learning opportunities. There are over 2,400 ACA-accredited camps that meet up to 300 health and safety standards. For more information, visit www.ACAcamps.org.

About OAAA
The Outdoor Advertising Association of America, Inc. is the trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers, and the public. The nearly 900 OAAA member companies generate $7.0 billion annually in ad revenues, representing more than 90 percent of industry income, and donate space to charitable organizations in excess of $400 million each year. For more information, visit www.oaaa.org.

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