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Chaco Partners with ACA Encouraging Children to Embrace a Life of Outdoor Adventure
ROCKFORD, MI (February 7, 2013) — Reinforcing its commitment to inspiring a lifetime of adventure, Chaco has partnered with the American Camp Association (ACA) to encourage young campers to enjoy a lifetime of outdoor activities and pursuits. Chaco will be the exclusive footwear provider to camp counselors and professionals at ACA-accredited camps across the USA. Additionally, Chaco will make a significant annual donation to the ACA’s “Send a Child to Camp” scholarship fund, enabling thousands of deserving young people to attend an ACA member camp, setting them on a path toward self-confidence, self-reliance, and a commitment to an outdoor lifestyle.
“Oftentimes the best education is outside of the classroom,” said Chip Coe, general manager of Chaco. “Summer camp offers an environment full of hands-on learning opportunities that become the building blocks for a successful life. We are excited to work even more closely with the camp community, who have always been active brand ambassadors for Chaco.”
“Research shows that camp enables significant growth in confidence and self-esteem, relationship and friendship skills, and independence and responsibility,” said Peg Smith, CEO of ACA. “We are thrilled to have Chaco, a well loved brand in the camp community, on board to help us drive our mission and positively influence and impact millions of young people’s lives.”
As a leading authority in youth development, ACA accredits over 2400 day and residential camps that collectively serve about 5 million children annually.
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. What started as sandals for river guides has evolved into sandals, shoes, and boots that offer Chaco’s uncompromised support no matter where you roam. All Chaco footwear features the LUVSEAT™, a uniquely contoured platform that properly aligns and supports your foot and body to enable a lifetime of adventure. As a result, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Chaco is a part of Wolverine Worldwide’s Performance Group that also includes Merrell, Saucony, Patagonia Footwear, and Cushe. Chaco, 9341 Courtland Drive NE, Rockford, Mich. 49351. Phone: (888) 637-7001; Fax: (800) 862- 6230.
The American Camp Association® (ACA) works to preserve, promote, and enhance the camp experience for children and adults. ACA-Accredited® camp programs ensure that children are provided with a diversity of educational and developmentally challenging learning opportunities. There are over 2,400 ACA-accredited camps that meet up to 300 health and safety standards. For more information, visit www.ACAcamps.org.