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Pass the Marshmallows: Spin Master Ltd. is Going to Summer Camp
Toronto, ON — June 18, 2014 — Spin Master Ltd., Canada’s largest children’s toy and entertainment company, is pleased to announce a first of its kind, comprehensive marketing partnership with Youth Venture Marketing, LLC and the American Camp Association (ACA).
This landmark agreement will see Spin Master’s award winning products integrated into over 135 camp programs across the United States with over 140,000 direct camper interactions. Spin Master products will ship out to ACA-Accredited Camps in June, and programs will run through August 2014. Campers of all ages will have the opportunity to interact with top Spin Master brands: DigiBirds, IONIX, Kinetic Sand, Meccano, Sew Cool, and Wackytivities.
“This is an incredibly unique and fun opportunity — exactly the type of partnership we look for here at Spin Master — that will allow us to interact with campers throughout the summer while enhancing the summer camp experience for thousands of kids,” explains Krista DiBerardino, Spin Master’s Chief Marketing Officer. “We can’t wait for the program to launch and look forward to meeting and surprising everyone at camp this summer!”
“We are very pleased to be able to partner with Youth Venture Marketing and Spin Master. This unique partnership offers many benefits including support of ACA programs that reinforce positive camp experiences. Don’t underrate the value of play. Play is a part of life and work readiness. Consider it a necessity, not a luxury.” said Peg Smith, ACA’s chief executive officer.
Through integrating construction toys and activity-based play into regular camp activities, the program supports educational and developmental aspects of camp with fun and engaging products that kids will come back to again and again.
For more information, please contact:
Spin Master Ltd.
Rachel H. Griffin
American Camp Association
Youth Venture Marketing, LLC
About Spin Master Ltd.
A multi-category children’s entertainment company, Spin Master has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994 and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy’s action phenomena and 2009–2010 Boy’s Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Flutterbye™, Spin Master Games™, including 2014 Game of the Year, Boom Boom Balloon ™ and the popular Hedbanz™, SpyGear™, Tech Deck™, and the 2014 Innovative Toy of the Year Zoomer™. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment; a subsidiary focusing on the design, development and production of television and other media properties, including the hit animated preschool series, PAW Patrol™. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico City, Munich, and Milan. For additional information please visit: http://www.spinmaster.com.
About Youth Venture Marketing, LLC
Youth Venture Marketing, LLC works with corporate partners to customize and activate fun, creative, and educational programs via turn-key marketing solutions to ACA-Accredited Camps that enhance the camp and camper experience — providing the platform conduit to reach, interact, and have a unique dialogue with the youth demographic and their parents during the summer and back-to-school season.
About the American Camp Association
Founded in 1910, the American Camp Association is a community of camp professionals who, for over 100 years, have joined together to share knowledge and experience and to ensure the quality of camp programs. Because of our diverse 9,000-plus membership and exceptional programs, children and adults have the opportunity to learn powerful lessons in community, character-building, skill development, and healthy living — lessons that can be learned nowhere else. As a leading authority in youth development, ACA works to preserve, promote, and improve the camp experience. ACA accredits over 2,400 camps.