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IMMEDIATE RELEASE:
CONTACT:
American Camp Association
Public Relations
765-349-3317
pr@ACAcamps.org
www.ACAcamps.org
American Camp Association™, Enriching
Lives, Building Tomorrows
AUGUST 2004, MARTINSVILLE, IN—The
American Camping Association®
(ACA) announces the rollout of its new name
and logo, American Camp Association™,
Enriching Lives, Building Tomorrows. The
brand rollout is scheduled over the next
six months with an official launch scheduled
for the ACA National Conference in Orlando,
Florida, from February 22 to 25, 2005.
"As an association, ACA is dedicated
to providing the most current and relevant
information and knowledge available to those
who are committed to enriching the lives
of people through the camp experience. This
core value of ACA has taken our organization
to a new threshold, to a new era, and to
a time of change," states Marla Coleman,
ACA national president. "Over the
last 95 years, ACA and the camp experience
have become symbols of trust. We look forward
to entering our next hundred years with
a brand that expresses our fundamentals
and our vision for the future."
"The beauty of our new brand is that
it expresses not only the association’s
human development responsibility, but the
essential human development opportunity
that each camp experience offers—regardless
of the location or type of camp it might
be," comments Peg Smith, ACA executive
director.
"ACA is committed to providing all
children and adults of today—and tomorrow—the
opportunity to have a safe and positive
camp experience—an experience whose
value is understood and considered a positive
asset in human development," Smith
continues. "ACA has placed a premium
on what the organization means to the campers,
the camps, the parents, the volunteers,
and business partners. By focusing on the
value of the camp experience and the benefit
of positive relationships, ACA has built
the foundation to develop an identity to
carry the organization into tomorrow."
The American Camp Association works to
preserve, promote, and enhance the camp
experience for children and adults. ACA-accredited
camp programs ensure that children are
provided with a diversity of educational
and developmentally challenging learning
opportunities. There are over 2,400 ACA-accredited
camps that meet up to 300 health and safety
standards. For more information, visit www.ACAcamps.org.
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