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Privacy Concerns and Regulatory Compliance Risks
Risk Management

by Edward A. Schirick, C.P.C.U., C.I.C., C.R.M.

Privacy! We live in a country and work in a society where privacy is highly regarded. In fact, our federal and state governments have gone to great lengths to protect our privacy. This is one of those "good news, bad news" experiences, especially for businesses today, because complying with these laws and managing the privacy risk each creates is increasingly complex.

Identifying which privacy law(s) applies to your camp may take some time and will require some research. Identifying risk is the first step in the risk management process.

Federal Laws

Federal laws for the most part allow the states to pass similar legislation with more stringent requirements. Some states have done so. Legal advisors tell me when no state law applies or when federal law is more stringent than a state requirement, the federal law takes precedence. So, you can begin to appreciate how the risk identification step can be complicated.

Let's briefly examine a few federal laws which impact camp businesses.

Children's Online Privacy Protection Act of 1998 (COPPA)
This law generally requires a Web site directed at children under age thirteen to obtain "verifiable parental consent" before collecting individually identifiable, personal information online from children. COPPA defines the term "collect" to include providing a child with the ability to have an e-mail address or the ability to post to a chat room, bulletin board, or other online forum.

How much personal, private information do you collect on your campers and their families online? When is it gathered? If your Web site tracks information on any inquiries that are made by children and it is tied to individually identifiable information, your camp could be subject to the regulatory requirements of COPPA.

COPPA also requires that such a Web site disclose in a notice its online information collection and use practices with respect to children and provide parents with the opportunity to review the personal information collected online from their children.

Personal information includes full name, address, e-mail address, telephone number, and any other information that would allow someone to contact the child. The Act also applies to information about hobbies and other interests, including information gathered through cookies and other types of tracking mechanisms when they are tied to individually identifiable information.

You can find out more about COPPA and how to comply with this Act by visiting the following section of the Federal Trade Commission Web site: www.ftc.gov/bcp/conline/ pubs/buspubs/coppa.shtm.

Health Insurance Portability and Accountability Act of 1996 (HIPAA)
This legislation was established to protect the privacy of personal health information. It was designed to improve efficiency by standardizing electronic data interchange. This was deemed necessary because of the gains in technology and the movement toward electronic transactions. Another purpose was to protect the confidentiality and security of health data by setting and enforcing standards.

The duty of establishing these standards fell to the U. S. Department of Health and Human Services (HHS). Among other requirements, HHS established a Privacy Rule and a Security Rule.

The Privacy Rule applies to all forms of a patient's protected health information whether it is electronic, written on paper, or oral.

The Security Rule applies only to protected patient health information that is either housed or transmitted electronically.

"Covered entities" are those organizations required to comply with HIPAA Privacy and Security Rules — health plans, health care providers, and health care clearinghouses. In addition, the business associates of the "covered entities" may also be required to comply. These include independent contractors, such as third party administrators (TPAs) who pay claims for health plans, researchers, life insurance companies, and employers.

The question is: do camps qualify as "covered entities" (as health care providers) under HIPAA because they gather individually identifiable health information about campers?

I think the answer is "yes" with regard to the Privacy Rule, and "maybe" with regard to the Security Rule, depending upon how the information is stored and shared. For example, if all of the protected information is kept in paper form and none of it is transmitted electronically (including via e-mail), then the Security Rule probably doesn't apply. But, if the information is stored on your camp management system and shared with hospitals and other health care providers electronically, then the answer is definitely "yes."

A key requirement of HIPAA is securing a person's consent for the use and disclosure of the individually identifiable health information. If you haven't reviewed the impact of HIPAA on your camp business in our growing electronic world, now is the time to do so. Learn more about HIPAA by visiting www.hhs. gov/ocr/hipaa.

Fair Credit Reporting Act
Another federal law which creates a regulatory compliance risk is the Fair Credit Reporting Act (FCRA). In its simplest form it is designed to regulate the collection, dissemination, and use of consumer information. But, wait a minute, camps are not credit reporting agencies. How does FCRA apply to camps?

FCRA sets a national standard for employers to follow in employment screening. This includes criminal background checks, as well as driving histories! All camp directors should be regularly checking prospective employee and volunteer criminal histories before offering a position and checking driving records if the position includes any driving responsibilities.

FCRA requires that the disclosure and written authorization from the prospective employee or volunteer be a separate document to be signed independently of the employment application. When was the last time you reviewed your employment application and the authorization you use for criminal background checks?

Have you ever requested a credit history on a prospective camper family? If you have and didn't include an FCRA written authorization, you may have been in violation of the Act. To learn more about using consumer reports in your camp business, go to www.ftc.gov/bcp/conline/pubs/ buspubs/credempl.shtm.

Drivers Privacy Protection Act of 1994
This federal law prohibits state department of motor vehicle offices from releasing personal information from driver license records and motor vehicle registration records except for specific statutory purposes.

One of these specific purposes is driver safety and theft, which includes release of information for insurance underwriting purposes.

These regulations have changed the way driver histories are obtained and shared. Because of the regulations and concerns about privacy, most insurance companies won't send a copy of the employee or volunteer's driving history to the insurance broker or camp director anymore.

Individuals who don't qualify for driving responsibilities based upon information contained in the motor vehicle report may have to secure a copy of their own driving record to clear up any potential confusion or erroneous entries.

Insurance brokers may be able to help you craft some documents and disclosures for driving history checks. However you handle driving records for U. S. citizens, please remember to require International Staff to bring copies of their driving histories with English translations when necessary. The various staffing agencies can provide assistance with this.

State Laws

On top of these federal laws are various state laws which may be more restrictive than the federal regulations. To help with the privacy risk identification and risk management process at the state level, go to the Electronic Privacy Information Center (EPIC) at www.epic.org/privacy/ consumer/state.html.

Once you've gotten the "big picture" from these and other resources available to you, seek advice and assistance from legal counsel to ensure your forms and documents comply fully with the various state and federal regulations. Exercise due diligence!

Originally published in the 2008 March/April issue of Camping Magazine.

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