Sample Crisis Communications Press Statement

This statement is a sample used by ACA during an actual media crises. It is an example—and can be helpful as you develop your own statements and key messages. If you need additional assistance, contact the national office public relations office. The statement is not intended to substitute advice from your attorney or insurance representative.

Statement 1: Relating to the death of a young camper from rabies. Although the boy did attend camp, the CDC found his death was not linked to the camp.

Our hearts are broken by the loss of this child, and our condolences go out to the parents and extended family of this little boy. He was an outstanding young man and a great camper. This is a great loss for his family and for our camp family.

Here at XXXX Camp, we are accredited by and follow the health procedures of the American Camp Association, and we keep detailed health records as required by ACA. We have combed these records and talked with our staff and find no evidence of any reports from campers or staff that this child received any kind of bite while at camp or on any of our trips this summer. The health and safety of our campers is our first and foremost concern.

We have been in touch with the family and with The Centers for Disease Control in Atlanta. The CDC had representatives from their Rabies Division studying this case. I spoke with the CDC this morning, and they do not feel that this camper contracted rabies while he was at camp this summer. I would suggest that you contact the CDC concerning their findings and recommendations. We continue to cooperate fully with all authorities in this heart-breaking situation. The CDC phone number is XXX+XXX-XXXX.