How to Generate Publicity

Each year, nearly 11 million children and adults attend camp. For each child and camp, the experience is unique. For some, it is the journey toward lifelong friendships; for others it is the chance to rock climb or water ski for the first time. For every child, there is a story we can tell the media about the importance of the camp experience.

The following materials are designed to help you implement a proactive media relations strategy. The materials contain tips on how to conduct various media activities including: