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Today there are over 10,000 radio stations
in the United States. With advances in
technology, many of these stations are
also streaming live audio over the Web.
Most media markets have talk radio shows
with local guests discussing current events.
The most important factor in deciding
whether talk radio is the right tactic
for you is to determine the radio station's
format and audience. Is the show a public
affairs show or does it deal with family
and parenting issues? Once you determine
the correct show, you should consider the
following steps:
- Identify the station and show
you would like to reach and call the
station to determine the appropriate
person to contact. Typically it is the
news director, producer, or host.
- Write a letter or email to your
contact requesting a guest spot and outlining
why the interview is timely and important
to the listeners. Include your credentials
to help illustrate why you are an expert
on the topic.
- Follow your letter with a phone
call.
- Once your show has been confirmed,
determine all the details for your segment.
Is the interview live or taped? How long
is the interview? Will you be required
to be in-studio? Will listeners be allowed
to call-in with questions?
- Draft your key message points
and any questions you may expect.
- Keep the interview very conversational.
Make sure to keep your responses brief
and bridge to your key talking points.
- Remember to offer listeners a "call
to action." Direct them to your Web
site and the ACA Web site for additional
information.
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