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Today there are over 10,000 radio stations
in the United States. With advances in technology,
many of these stations are also streaming
live audio over the Web. Most media markets
have talk radio shows with local guests
discussing current events.
The most important factor in deciding whether
talk radio is the right tactic for you is
to determine the radio station's format
and audience. Is the show a public affairs
show or does it deal with family and parenting
issues? Once you determine the correct show,
you should consider the following steps:
| Identify the station
and show you would like to reach and
call the station to determine the
appropriate person to contact. Typically
it is the news director, producer,
or host. |
| Write a letter or
email to your contact requesting
a guest spot and outlining why the
interview is timely and important
to the listeners. Include your credentials
to help illustrate why you are an
expert on the topic.
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| Follow your letter
with a phone call. |
| Once your show has
been confirmed, determine all the
details for your segment. Is the interview
live or taped? How long is the interview?
Will you be required to be in-studio?
Will listeners be allowed to call-in
with questions? |
| Draft your key message
points and any questions you may expect.
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| Keep the interview
very conversational. Make sure to keep
your responses brief and bridge to your
key talking points. |
| Remember to offer
listeners a "call to action."
Direct them to your Web site and the
ACA Web site for additional information. |
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