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Spin? Hype? Publicity? What exactly is
Public Relations?
As the term applies, it is relating to
your target public in some manner whether
it's through an article in the newspaper,
a story on your Web site, or a public service
announcement.
For public relations to be most effective,
however, it should serve a larger organizational
goal or objective whether that goal is
to increase enrollment at your camp or
help attract funding. Public relations
can help.
Public relations also shapes public opinion.
A good story about a camp can have an enormous
impact on recruiting camp counselors or
campers. A negative story, on the other
hand, can have devastating consequences.
For public relations to work, it must
be strategic. We must ask ourselves to
whom are we communicating and what do we
want to say? We need to be able to effectively
articulate the benefits of camp.
The public relations toolkit is designed
to help camps with proactive media relations
and crisis communications support. It is
not a substitute for the Hotline but rather
serves as a guide to help you maximize your
public relations effort.
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