Is It Newsworthy?
Before implementing any communications tactics, it is useful to ask yourself if your story is newsworthy. Most editors, reporters, and news producers will look at seven indicators to determine if a story is newsworthy. When pitching a story idea to the media, it will be helpful to keep these seven indicators in mind:
1. Timeliness
- Is the story something that relates to current events or breaking news?
- Is it being released on the heels of national or statewide news on the same subject; it is localizing a national or regional story?
2. Impact
- How many people in the community will the story influence or affect?
3. Novelty
- Is there anything out of the ordinary happening?
- Is there something that will challenge our assumptions or beliefs?
4. Currency
- What are people talking about now?
- Is the item something that is occurring in current events or on everyone’s lips?
5. Prominence
- Are well-known people or institutions involved?
- Do prominent newsmakers, celebrities, politicians, or other high-profile people play a role in the story?
6. Proximity
- Is the news happening in the community or region where you are pitching the story idea?
7. Conflict
- Is there drama, clashes between people and institutions, etc.?
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