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Before implementing any communications
tactics, it is useful to ask yourself if
your story is newsworthy. Most editors,
reporters, and news producers will look
at seven indicators to determine if a story
is newsworthy. When pitching a story idea
to the media, it will be helpful to keep
these seven indicators in mind:
1. Timeliness
- Is the story something that
relates to current events or breaking
news?
- Is it being released on the heels
of national or statewide news on the
same subject; it is localizing a national
or regional story?
2. Impact
- How many people in the community
will the story influence or affect?
3. Novelty
- Is there anything out of the
ordinary happening?
- Is there something that will challenge
our assumptions or beliefs?
4. Currency
- What are people talking about
now?
- Is the item something that is occurring in current events or on everyone’s
lips?
5. Prominence
- Are well-known people or institutions
involved?
- Do prominent newsmakers, celebrities,
politicians, or other high-profile people
play a role in the story?
6. Proximity
- Is the news happening in the
community or region where you are pitching
the story idea?
7. Conflict
- Is there drama, clashes between
people and institutions, etc.?
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