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Before implementing any communications
tactics, it is useful to ask yourself if
your story is newsworthy. Most editors,
reporters, and news producers will look
at seven indicators to determine if a story
is newsworthy. When pitching a story idea
to the media, it will be helpful to keep
these seven indicators in mind:
| Is the story something
that relates to current events or
breaking news? |
| Is it being released
on the heels of national or statewide
news on the same subject; it is localizing
a national or regional story? |
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| How many people in
the community will the story influence
or affect? |
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| Is there anything
out of the ordinary happening? |
| Is there something
that will challenge our assumptions
or beliefs? |
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| What are people talking
about now? |
| Is the item something
that is occurring in current events
or on everyone's lips? |
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| Are well-known people
or institutions involved? |
| Do prominent newsmakers,
celebrities, politicians, or other high-profile
people play a role in the story? |
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| Is the news happening
in the community or region where you
are pitching the story idea? |
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| Is there drama,
clashes between people and institutions,
etc. |
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