Public Relations Planning

A good public relations strategy starts with a plan. Using the toolkit as a guide, you can develop a publicity plan with deadlines and submission guideline requirements for various media outlets. This plan/guide can help you develop a media strategy.

Your plan should include an objective statement, goals, and a detailed outline on how you will reach your target audience with the ACA message. Some questions to keep in mind are:

• What is your goal?
• How do you intend to reach your goal?
• Who is your audience? Students? Parents? Policy makers?
• What are your key messages?
• How will you track your results?
• How will know you reached your goal?

Sample Communications Plan in PDF Format or MS Word Format
A sample communications plan follows to help you get started.