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A good public relations strategy starts
with a plan. Using the toolkit as a guide,
you can develop a publicity plan with deadlines
and submission guideline requirements for
various media outlets.
Your plan should include an objective
statement, goals, and a detailed outline
on how you will reach your target audience
with the ACA message. Some questions to
keep in mind are:
| What
is your goal? |
| How do you intend
to reach your goal? |
| Who is your audience ?
Students? Parents? Policy makers? |
| What are your key
messages? |
| How will you track
your results? |
| How will you
know you reached your goal? |
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Sample
Communications Plan in PDF
Format or MS Word Format
A sample communications plan follows
to help you get started. |
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