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A good public relations strategy starts
with a plan. Using the toolkit as a guide,
you can develop a publicity plan with deadlines
and submission guideline requirements for
various media outlets. This plan/guide
can help you develop a media strategy.
Your plan should include an objective
statement, goals, and a detailed outline
on how you will reach your target audience
with the ACA message. Some questions to
keep in mind are:
- What is your goal?
- How do you intend to reach your
goal?
- Who is your audience? Students?
Parents? Policy makers?
- What are your key messages?
- How will you track your results?
- How will know you reached your
goal?
Sample
Communications Plan in PDF
Format or MS Word Format
A sample communications plan follows
to help you get started. |
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