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Fund Development
Hints - Are you taking good care of your
donors?
Not for profit agencies and camps rely heavily
on the goodwill of donors to continue to
meet their delivery objectives. It is time
consuming and often expensive to continue
to look for new donors. Taking care of your
present donors will often ensure a long
term relationship, and one in which the
donor may increase his/her contributions.
- Acknowledge gifts
promptly
Good fundraising procedures call for acknowledgment
of a gift within 48-72 hours. Use
creativity in your acknowledgments - handwritten
postcards from campers can make a long
lasting impression.
- Acknowledge gifts
correctly
Spell the donor's name correctly Be sure
you know how the donor wants to be acknowledged
- MS, Mr., Sue, etc. Ensure anonymity
if that is what the donor wants.
- Thank your donors
often
Make sure donors know their gifts are
appreciated - it also gives you a chance
to keep their attention for future gifts.
Use the "7x7x7" method of thanking donors
seven times, in seven different ways,
with seven different messages. Let donors
know the great things you are doing with
their money. Again consider using the
words of campers. They can sometimes tell
it better than you can!
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