The evidence is in. Studies show that kids with strong social competence and character do well in school and go on to be well-adjusted, contributing adults. The bad news? Social competence and character are in short supply these days. Employers and teachers are reporting significant gaps in social skills, manners, and integrity. This has led to a nationwide epidemic of bullying, with schools having to invest time and resources in teaching kids how to recognize it, prevent it, and deal with it. Society, schools, and parents are crying out for help.
Camp as the Solution
What better place to equip kids with social competence than camp! Traditionally, social skills were seen as a very important but informal by-product of other camp experiences. Activities such as rope climbing were included in the program because they were fun, but also because they improved selfconfidence and teamwork.
In the not-so-distant past, it was assumed that kids were learning social competence at home, in religious institutions, and at school. Most kids came to camp with at least a rudimentary foundation in social skills, and camp promised to enhance those skills. The new reality is that camp is where many kids — including kids from so-called "good homes" — get social competence in the first place. So how should you respond? Don't fight it . . . capitalize on it.
Teaching Social Skills as an Entrepreneurial Niche for Camps
If you can demonstrate that you have a well-designed plan to address these issues, your camp is more desirable to consumers. Equipping kids with social competence is a major business opportunity for camps. There is a need, and you are uniquely positioned to fill it because you are out-of-thebox thinkers when it comes to education.
The message is "Camps have more to offer than ever to a society that can't figure out which way is up. Send your kids to us, and we will help them gain social competence." Why? Because camp is based on the premise that kids move ahead faster and better if we design relevant and fun learning experiences for them instead of leaving their progress up to chance. Otherwise, why not let them just play in the neighborhood?
How Can You Make It Work?
You are more likely to achieve your goal of promoting social competence if you take a systematic approach that is based on solid social science and educational research rather than hoping that the issues will be addressed by chance. Don't make the mistake of randomly throwing resources at the problem, hoping to hit the target (the pinball machine approach). If you're going to make social competence part of your new mission, then you must deliberately incorporate it as part of your program. Find user-friendly tools to work toward this objective.
What Kinds of Social Skills Do People Need?
Before you can make social competence a selling point, you need to take a little time to understand the concept. Social competence is not about snobbery, exclusivity, or elitism, and it's not simply another word for table manners. It's not a way to make yourself feel superior to others. Social skills can be defined as "thinking and behaving in a way that brings honor to yourself and others." Social skills are about getting along with other people and knowing what kinds of behaviors are acceptable in various places so that you don't embarrass yourself or make others feel uncomfortable. The more we invest in our kids' social competence, the stronger and healthier relationships they will be able to build throughout their lives.
Some important aspects of social skills include:
How Do People Get These Skills?
There are informal and formal, or structured, ways to gain social skills. With informal ways, the skills are a by-product of other experiences. A significant informal way is through observing the behaviors and values that others model for us. "Children learn what they live." Another aspect of our informal education in social skills comes from experiencing consequences (often painful ones) for our actions: "If I do X, then Y happens to me, so I don't do X again."
When we say that there are formal ways of learning social competence, we must be careful to note that "formal" doesn't have to mean "boring." It means purposeful intervention with a deliberate plan or program — explicit activities designed to produce a particular experience or way of thinking.
Some people naturally pick up on social skills more easily than others. We often say that they have "good people skills," which are really a type of social/emotional intelligence. According to some theories, people have many kinds of intelligence: kinesthetic (athletic), mathematical, artistic, musical, linguistic, visual- spatial, etc. Some of these are more closely connected to success in life than others. You can live without artistic ability, but you will have a harder time succeeding without social skills. People naturally vary, but everyone can improve with appropriate experiences. At the heart of all education, whether at camp or at school or through life's experiences, there is a belief that change and growth are possible. At camp, we meet kids where they are and take them to the next level. We want to see campers overcome the hurdles that life and genetics may have thrown into their path.
How can you take what research is saying about promoting social competence, and do something fabulous with it at camp? How can you get kids to have so much fun learning to behave appropriately that they won't even notice that it's "educational"?
Here are some core principles to keep in mind:
Selling the Idea
In the end, you've got to sell the idea that social skills matter and that camp is the place to get them. You need to help all of the stakeholders embrace the goal and the means.
Now you're ready to reap the benefits: You'll have happy campers, who get along better with others; happy parents who feel that they are helping their children to succeed in life by sending them to camp; happy co-workers who have an easier time dealing with kids because of better behavior; and a happy fiscal bottom line because you've got to, as the saying goes, "do well so that you can do good."
The Stakes Could Not Be Higher
Whether you are on the front lines as a counselor or in the office, you are creating an atmosphere in which growth in social competence and character can take place. Every investment in a child pays off. Because of you, a child may be able to avoid an abusive relationship later in life. Because of you, a child may find true success in life, by choosing to love people more than things. Promoting social competence is a worthy goal for camps.
This article is based on a presentation to the American Camp Association, Camp West Conference, Las Vegas, Nevada, March 14-17, 2007.
Barbara Gilmour is the CEO of Etiquette, Etc., L.L.C., and creator of the Tanner's Manners "Cool Kind Kid" educational products. Barbara and co-authors Sydelle Mason, Ed.D., and Wendy McDermott, Ph.D., have developed the Tanner's Manners Be a "Cool Kind Kid" Social Skills and Character Values Curriculum, Elementary School Edition; the Tanner's Manners "Cool Kind Kid" Camp Kits; and the "Cool Kind Kid" music CD. The CD has won nine national awards, including Teachers' Choice, Parents' Choice, CD and Toy of the Year, and The National Parenting Center's Seal of Approval. For more information, call 866-KID-KIND (866-543-5463); www.tannersmanners.com .
Wendy McDermott, Ph.D., has a doctorate in linguistics from Cornell University. After twentyfive years of teaching at the elementary, secondary, and university levels, she went to work as an assessment specialist for Educational Testing Service in Princeton, New Jersey. She is currently the president of GoodSense English, providing test development and educational consulting, as well as editing and writing services for speakers of English as a second language.
Originally published in the 2008 May/June issue of Camping Magazine.