Each year, nearly 11 million children and adults attend camp. For each child and camp, the experience is unique. For some, it is the journey toward lifelong friendships; for others it is the chance to rock climb or water ski for the first time. For every child, there is a story we can tell the media about the importance of the camp experience.
The following materials are designed to help you implement a proactive media relations strategy. The materials contain tips on how to conduct various media activities including: