Camp directors tell me all the time that the counselors make or break the camp experience. A camper who bonds with the counselor and other campers wants to return. Well, that is not magic. Well-trained staff  who understand the "magic" of what is developmentally appropriate and the importance of an intentional program dedicated to the values and mission of the camp will bring both campers and parents back to camp year after year. What changes lives? Relationships! Sure, sprinkle a little magic into that formula, but never underestimate professional development .