Camp directors tell me all the time that the counselors make or break the camp experience. A camper who bonds with the counselor and other campers wants to return. Well, that is not magic. Well-trained staff [1] who understand the "magic" of what is developmentally appropriate and the importance of an intentional program [2]dedicated to the values and mission of the camp will bring both campers and parents back to camp year after year. What changes lives? Relationships! Sure, sprinkle a little magic into that formula, but never underestimate professional development [3].