ACA’s Because of Camp…® was seen in theaters for one of the largest box office weekends in history. On November 18, 2011, ACA’s public service announcement began a six week cycle at 112 movie screens in seven metropolitan areas across the country. That same weekend saw record revenues for movie theaters with the release of The Twilight Saga: Breaking Dawn - Part I with over $130 million for this movie alone!
Because of Camp…® will continue to air in theaters through the December holidays. Screen Vision estimates that nearly one million people will view Because of Camp…® during the next four weeks.