I have never liked lengthy documents — especially when it is clear something can be said using fewer words. I have always been particularly fond of bullets and even more enamored if it can be done in three, or fewer, bullets! Personally, I have been suspicious that I feel that way because remembering more than three bullets is a challenge for me.
But as I read some tips on marketing strategies today, behold, I found: “Never try to make more than three points in a single message.” I am validated!
Can we make messages about the camp experience that are: meaningful, believable, and memorable? What are your messages?
Check out the marketing resources available in ACA's Knowledge Center.