Bringing direct service to the Tri-County area of San Luis Obispo, Santa Barbara and Ventura counties, the Tri-County Camp Professionals Seminar provides quality networking, education and professional development for camp professionals on the Southern California coast – without the four hour drive! Featuring a Marketing Boot Camp with guest speaker Joanna Warren Smith. Learn more.
Date & Location
$60 / ACA Member · $72 / Non-Member
Online registration is closed. To register, contact Jami Foster: jfoster@ACAcamps.org  or (765) 349-3522.
Deadline to register: January 9, 2014
Registration & Cancellation Policy
To register, click on the link above, or call (800) 428-2267, option 7. Not a member? Try out ACA membership FREE for one year! 
Bringing direct service to the Tri-County area of San Luis Obispo, Santa Barbara and Ventura counties, the Tri-County Camp Professionals Seminar provides quality networking, education and professional development for camp professionals on the Southern California coast – without the four hour drive!
Who Should Attend
Camp owners, executives and directors in San Luis Obispo, Santa Barbara and Ventura counties.
Program: Marketing Boot Camp
Increase Enrollments and Retention
Join us for an intense Marketing Boot Camp that will focus your marketing efforts in the New Year. Challenge yourself to move beyond “the way we’ve always done it” to a proactive posture that tends to the critical details of “relationship building”.
Whether you’re a not-for-profit, private, day or resident camp, this event will be relevant to your success in 2014 with high-impact sessions targeting:
- Powerful Messaging
- Competitive Positioning
- Strategic Marketing
- Progressive Program
- Camper Engagement
- Parent Loyalty
After lunch, share your brochure to secure professional feedback and then we’ll have a candid discussion of your most pressing programmatic, operational and marketing issues. Submit your burning questions to guest speaker Joanna Warren Smith before the seminar, so she can be ready to give you the best resources possible! Be clear about your issue, the potential negative impact and the correction options that you are considering. Questions will be addressed on a "first-come, first-served" basis, so take the time now to email questions to Joanna at firstname.lastname@example.org .
Joanna has evaluated hundreds of not-for-profit and private camps. As a result, she has acquired a unique industry perspective of best business practices. Joanna appreciates the commitment of those involved with youth-development and is eager to assist in their efforts to enhance product excellence and bring camps to capacity enrollments. She understands the business of camp and is passionate about the positive impact that a quality camp experience can have on a child.
Ongoing focus groups with children, teens and parents have enabled Joanna to understand their expectations of camp, what motivates families to inquire, purchase and return. Through individualized strategies, Joanna has enabled new programs to develop, assisted troubled businesses in their efforts to survive and has been instrumental in the continuing success of established camps.
The Tri-County Seminar has Educational Endorsement! This means that the program has been successfully vetted according to recognized criteria and that YOU can get up to 3 Continuing Education Credits (CECs) by participating in the event. For documentation of the CECs that you’ve earned, go to: Manage My CECs .
|10:00am-10:30am||Welcome & Introductions|
|10:30am-12:30pm||Marketing Boot Camp with Joanna Warren Smith|
|1:00pm-2:00pm||Marketing Boot Camp - Continued with Joanna Warren Smith|
Cancellations before 6pm on the registration deadline will be granted with a cancellation fee, assessed at 15% the total paid. Cancellations received after the registration deadline will not be refunded. No-shows are not refundable. Written copy of the cancellation is required and can be faxed or emailed ATTN: Lupine Reppert to: (765) 342-2065 fax or lreppert@ACAcamps.org . Phone cancellations are not accepted. If ACA, Southern CA/HI cancels the event for which you have registered, the registration fee paid will be fully refunded. ACA, Southern CA/HI is not responsible for any expenses incurred by you as a result of your registration, whether the event is attended, postponed, or cancelled. All registration payments must be made by the event date in order for participants to be admitted to the event.