Break the Rules...Fill the Bunks! Innovative and Practical Tips for 2013

The rules are changing! The economy, social media, parents' and kids needs, wants, and demands, and the pace of life are all affecting camping. Some camps are following tried and true rules of camp programming and marketing and are seeing their enrollment and retention flatten or shrink. It's time to break the rules and fill the bunks! This practical workshop focuses on 10 "myths" of camp operations and marketing -- and what the NEW RULES need to be to keep growing.

Through this webinar participants will learn:

  1. Differences in today’s camp population
  2. How to create an internal marketing process that fosters healthy change
  3. Specific strategies for effective marketing using social media
Nancy A. Shenker, Founder/CEO of theONswitch


ACA members: $35, Non-Members: $70

Presenter Bio(s)

Nancy A. Shenker is the Founder/CEO of theONswitch marketing and nunu media.  She has helped a variety of summer programs (day and overnight, nonprofit, teen, sports, and others) grow and flourish with creative new business and marketing techniques. Prior to starting her own business in 2003, she worked in executive marketing positions (Citibank, MasterCard, and Reed Exhibitions) as a "change agent" and brand marketer. She has an AB in English and Psychology from the University of Michigan, a graduate publishing diploma from New York University, and has taken graduate level courses in Communications at Kellogg. She writes for Camping Magazine and Canada Camps and blogs for The Huffington-Post Canada and Third Age. She has been frequently quoted in national media on topics ranging from branding to career management to social media. She has spoken at a variety of national and local events. She has two daughters who both attended camp and summer programs, giving her a solid perspective on "both sides of the bunk."