What do Google, Apple and Oprah all have in common? A strong brand – and so can you! In this webinar, you will learn how to create and develop your personal brand. When thinking about putting your best foot forward to a potential employer, whether it’s in-person or online, one must determine the best way to “sell” their unique combination of knowledge, skills, personal qualities and experiences. In this session, you will hear about the basics of branding, examine examples of strong brands, and learn a simple way to build your personal brand. Teach for America and the ACA are pleased to partner to offer this valuable program to ACA members. This is part three of a three-part webinar series designed for frontline and early-career staff.
Developing Your Brand Identity
As Managing Director of Marketing at Teach For America, Justin Meli leads the marketing team responsible for helping influence talented young leaders to join the movement to expand educational opportunity. Justin’s team is charged with developing groundbreaking multi-channel marketing strategies to reach prospects and their influencers, empowering the organization to grow its corps size and the scale of its impact. After earning his BS at Cornell University, Justin began his career as a Teach For America corps member teaching in a low income neighborhood of Houston, Texas. Following his two-year teaching commitment, he joined Teach For America’s national staff where he managed the New England and New York regional recruitment teams. Justin left Teach For America staff in 2007 to pursue an MBA at the Kellogg School of Management and has since worked in brand management at Johnson & Johnson Consumer Companies on the Reach ® and Listerine ® brands. Justin returned to Teach For America in his current role in early 2011.