CampWire Episode #3 — Marketing and Media at Camp with Mike Lang

Listen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp. Stream the episode below or subscribe on iTunes.

 

Fill Your Camp Before Summer! Last Minute Social Media Marketing Tips for Recruitment and Retention

Summer is almost here and it’s not too late to sign up more campers! Join us as we explore easy to implement last-minute marketing strategies to help sign up new campers and increase retention rate. We will also discuss strategies to prepare marketing assets during the summer to be used next year for recruiting. Don’t miss out on these last-minute families!

By the end of the webinar participant will learn:
1. Have the tools to implement at least three last-minute marketing strategies to sign up new campers and increase retention rate.

The Ultimate Marketing Plan

There are tons of different ways to market your camp and all of them seem to require time or money.  In this session we will review data from dozens of private/non-profit camps to determine where exactly you should be focusing your efforts. Using these successful camps as our guide, we’ll pick apart their approach to marketing online and identify a few of the most effective marketing strategies.  Perhaps most importantly, we’ll have this discussion within the context of a marketing plan so you’ll be able to take home a comprehensive framework for use at your camp.  

Why Camp Marketing Isn't Seasonal

Summer is here and the campers are on their way! You're busy making last-minute preparations, training staff members, and getting ready for a summer filled with memories. You can put your marketing plans aside until the fall, right?

Think again. Marketing your camp is a year-round effort and summer is the best time to kick off your campaign for next season. Keeping positive memories alive in campers' minds throughout the year is essential to generating repeat business. It can also help you attract new campers in the future.

The 8 Ps of Marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and Promotion) were used to steer communications activities for businesses and organizations. However, over the course of my twenty plus years working primarily with public agencies, nonprofit organizations, and small businesses, I've found that there are at least four more Ps that need to be added to this classic mix.

Marketing Essentials for the New Economy

Tough economic times require that you turn up the marketing heat and attract new customers to your doors, while increasing current customer loyalty and repeat business.

The Basics of Online Reputation Management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or anyone else to find — just search for your camp’s name in Google.

Finding your online reputation is easy due to two main factors:

The 24/7/365 Camp Community: Sitting around the Online Campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child felt welcome, engaged, safe, and inspired at camp. Parents were reassured that their children were having fun and were well cared for — and they were entertained during visiting days. Relationships were forged, and memories were made.

Attracting Diverse Staff and Campers

I am white, Protestant, and I was raised in an upper-middle class, two-parent household . . . but that does not mean that my campers or staff need to be. As the founder and director of Camp Hawkeye, a coed overnight camp in Moultonborough, New Hampshire, I realize that it actually means more for my campers and staff if they are not. I founded Hawkeye with a diversity focus — to combine groups that are usually reached by disparate camps and bring them together in one program for the shared benefit of everyone involved.

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