The Ultimate Marketing Plan

There are tons of different ways to market your camp and all of them seem to require time or money.  In this session we will review data from dozens of private/non-profit camps to determine where exactly you should be focusing your efforts. Using these successful camps as our guide, we’ll pick apart their approach to marketing online and identify a few of the most effective marketing strategies.  Perhaps most importantly, we’ll have this discussion within the context of a marketing plan so you’ll be able to take home a comprehensive framework for use at your camp.  

Traumatic Head Injuries in Camp and Other Youth Settings

All injuries are not equally dangerous.  Some injuries, such as those to the head, can lead to long-term impairment or death.  Did you know that blows-to-the-head, from running into a tree to being hit in the head with a piece of sports equipment, were in the top five list of injuries for both campers in day and resident camps based on the results of ACA’s 2006-2010 Healthy Camp Study?  This webinar provides an overview of concussion management in camp settings, including steps for recognition, evaluation, and prevention.  Learn the physical, cognitive, emotional, and sleep-related symptoms

Simple Tips on How to Create a Healthy Food Culture at your Camp

Think beyond the menu! Your impact on campers' lifelong food choices can extend beyond your dining hall tables.. NOTE THAT ALL TIMES ARE EASTERN STANDARD TIME ZONE!
Through this webinar participants will learn:
  • Participants will be challenged to audit their entire camp operation to maximize this impact.
  • Participants will identify stakeholders and start "to do" lists to enlist support and generate ownership of new ideas.

Menu Planning to Meet the Nutrition Needs of Your Campers

This webinar will help you design menus to meet goals for good health for both campers and staff.  Learn basic principles of nutrition and how much of the different food groups and nutrients are needed each day.  Creating menus that offer good nutrition are camper approved and stay within your budget may seem like an impossible task.

By the end of the webinar participant will learn:

Mental Wellness for Campers and Staff: Tips for the Camp Professional

While many of us have an image of childhood as carefree, many children and youth experience adversity that puts them at increased risk for physical and mental health problems.  However, developing caring relationships and healthy habits early in life can help to reduce the impact of negative experiences.  Camps provide a unique experience for young people to develop relationships with peers and caring adults and to acquire skills that will set them on a path to leading a healthy and productive life.  In this webinar, participants will learn more about how adversity affects youth and will id

Exploring Technology for Camp Health Services

Futurists predict that camps will have compelling interests and benefits for utilizing electronic health records within the next 3-5 years.  Some camps are already using electronic records and incorporating technologies in a myriad of ways to support camp healthcare.  This webinar examines the use of electronic health records by exploring the opportunities and challenges for adopting this approach in the camp setting.  The webinar will also provide participants with a recommended list of questions, based in part on efforts from the American Academy of Pediatrics, to ask vendors currently ma

Effective Human Resource and Employment Practices

Having the right papers in place is one key to finding, hiring and supervising your seasonal or year round staff.  This session will provide samples, ideas and tips for applications, job descriptions, interviewing and personnel policies. 


  1. Review samples of current human resource management tools.
  2. Understand components of an effective human resource management plan.
  3. Explore sources of human resource information.
  4. Learn best practices in human resource management.

Building a Better Lifeguard

The skill sets and knowledge required to successfully lifeguard and supervise aquatics activities are often vastly different than those required to pass a lifeguarding certification class. While certification serves as a foundation, it is up to the camp operator to provide additional training, mentoring, and skills development in order to build lifeguards with competent abilities.

Beyond Pink and Blue: Strategies for Addressing Gender Stereotypes in Youth Programs

From an early age, children adopt beliefs about what boys or girls should do and like – from pink blankets for baby girls to sports equipment for little boys. Youth come to your program having already received years of messages about what is “right” for girls or boys. Does your program help expand youths’ beliefs about their opportunities and responsibilities? Is your program part of the solution to the limitations posed by sexist stereotypes faced by both boys and girls? In this webinar, we will examine program practices that reinforce, resist, and relieve gender stereotypes.

Bag of Tricks: Tools and Resources for Helping All Kids Succeed at Camp

Every provider needs a portable Bag of Tricks they can dig into during unexpected wait times, when activities don’t go as planned or when a youth needs extra support. This webinar will give ideas of items to include in your own Bag of Tricks to be prepared to conquer some of the challenges encountered on any given day. Directors will be able to take these practical ideas immediately back to camp and share with counselors and program staff to create a more successful experience for all campers.

Through this webinar, participants will: