Currently, the camp community is particularly concerned about the future camp market — who will be the upcoming consumer? In which direction are current realities pushing the development of a camp movement? "It is said that by mid-century non-Hispanic Caucasians will be the minority. If this is true, and we look at today's camp market, we are challenged with the reality that our camp market is fading . . . ." said Peg Smith, American Camp Association (ACA) chief executive officer (Smith 2006).