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Sponsored Educational Webinar
Your sponsored educational webinar is a basic introduction or overview of an educational subject matter. This subject or topic should somehow relate to your business. However, it can also be viewed as a chance to build relationships and connect with potential customers by demonstrating your value proposition and granting them access to industry experts. Ultimately, this could be an opportunity to convert leads into paying customers.
Pricing: Educational Webinar Content
Cost: $8,000 for members and $10,000 for nonmembers, with a 30 percent discount available for nonprofits.
- Content recorded and hosted by an ACA staff member for quality control and editorial oversight.
- Medical-related blogs will be charged an additional $600 for expert review.
- ACA reserves the right to refuse specific topics and provide feedback or fact-checking on topic selection.
- Educational Webinars will be recorded in advance and not offered in a live format or listed as an “event“ in the ACA events calendar.
- Your finally edited webinar will be included in a sponsored tile in an ACA Now issue, ACA's membership electronic newsletter (emailed to almost 19,000 camp professionals with an average open rate of 45 percent)
How to Submit:
Email your educational webinar to kfitzgerald@ACAcamps.org. If it meets editorial standards and aligns with our mission and values, we will respond to let you know your webinar will start in production and be sent an invoice. Editing may take up to four weeks before a final webinar is ready to be featured in ACA Now.
ACA Educational Webinar Content Requirements:
Please note that ACA will not publish and will reject all submissions that solicit or sell any product or personal service of any kind or have clear link-building intent. Our content is relevant and profound, providing the utmost value of the camp experience to our readers.
- Well-written content for your webinar
- Please consider fresh and relevant content or repurposed content with new/additional information that clearly shows a difference from the original content.
- A webinar that reflects the writing style and tone of ACA
- The length of the webinar should be no more than 30 - 45 minutes.
- Upon review, we will include a personal or business email and/or web URL and the end of your webinar.
- Proper attribution of facts, quotes, etc., referenced in the webinar.
- Post submitted in Word document. Please send images (JPEG or PNG files) as separate attachments and with attributions.
- Submissions must meet the ACA editorial and mission guidelines.
- Avoid being self-promotional in the webinar.
Bundle and save 15 percent:
Bundle your sponsored educational webinar with an educational blog and save 15 percent. The cost is $8,500 for members and $11,050 for nonmembers, with a 30 percent discount available for nonprofits. You get all the benefits listed above plus:
- Your custom educational blog page will be posted on ACA's blog landing page (over 100,000 unique page views annually) for one year
- An additional tile in ACA Now, with your educational webinars tile
- Two social media posts to support your blog and engage our social audience. You will get one post each on ACA's Facebook (16,000 followers) and LinkedIn (9,300 followers)
- Blog post must be educational and not self-promotional
ACA reserves the right to edit and adapt your webinar or blog content to fit our editorial standards.
Contact Kim Fitzgerald, to schedule your educational webinar or for any questions.
Content Marketing — Sponsored Content Blog Post
Explore our full assortment of sponsored content with Kim Fitzgerald, kfitzgerald@acacamps.org, 765-349-3309 today.
Partnering with the ACA on a sponsored post helped bolster our company's reputation in the minds of camp leaders all around the country. There's no better organization to partner with if you're looking to build your visibility within the camp industry. Chad Reid, JotForm-VP of Marketing and Communications
Pricing: Native Advertisement Sponsored Content
- Package price $2,000 for ACA Business Affiliates; Nonmembers cost $3,000.
- COVID-19 or medical-related blogs will be charged an additional $600 for expert review.
- Blog Post – ACA reserves editorial rights/approval of all posts. The vendor will receive a link custom page link branded with ACA.
- Your custom educational blog page will be posted on ACA's blog landing page (over 100,000 unique page views) for one year
- Tile in ACA Now, membership electronic newsletter to promote your blog (emailed to almost 19,000 camp professionals with an average open rate of 45%, CTR - 7%, CTOR - 19.5%)
- 2-ACA Social Media posts to support your blog and engage our social audience. You will get one post each on ACA's Facebook (16,000 followers) and LinkedIn (9,300+ followers)
- Blog post must be educational and not self-promotional - ACA reserves editorial rights/approval of all posts
Native Blogs Require an Image - Need Stock Images to Support Your Content?
You can purchase ACA's stock images at $250 / per image or use your own stock photo sized 1700px x 900px with image attribution.
How to Submit:
Email your article to kfitzgerald@acacamps.org. If it meets editorial standards and aligns with our mission and values, we will respond to let you know your article will be published and send an invoice. The process may take up to 2-4 weeks, depending on space in our newsletter.
ACA Native Sponsored Blog Requirements:
Please note that ACA will not publish and will reject all submissions that solicit or sell any product or personal service of any kind or have clear link-building intent. Our content is relevant and profound, providing the utmost value of the camp experience to our readers.
- Well-written original article
- Please consider fresh and relevant content or repurposed content with new/additional information that clearly shows a difference from the original content.
- An article that reflects the writing style and tone of ACA
- Short (1-2 sentence) author bio and picture. Upon review, we will include a personal or business email and/or web URL.
- Google does not like link-building schemes with guest blogging. Posts that are clearly intended for link building will be rejected. Be thoughtful and careful about any links you include in the articles you submit.
- Proper attribution of facts, quotes, etc., referenced in the article.
- Currently, we do not have any length requirements for our posts. However, please remember that our audience/members appreciate short blogs, relevant content, and tips. See below for some great examples to review:
- Post submitted in Word document. Please send images (JPEG or PNG files) as separate attachments and with attributions.
- Submissions must meet the ACA editorial and mission guidelines.
- Avoid being self-promotional in the body of your article.
ACA reserves the right to edit and adapt your blog content to fit our editorial standards.
Example Blog Posts
Check out some of our previous sponsored blog posts.
Advertising Opportunities for Your Business
If you have any questions about any advertising opportunity below, please contact Kim Fitzgerald at kfitzgerald@acacamps.org or call 765-349-3309.
Social Media Advertising
Drive awareness and sales with social media campaigns through ACA. Businesses like yours can now share your brand's story and feature your products and services through ACA’s social media venues.
You will first create content to place on ACA's Product Spotlight page. We will need the following to create your web page:
- Title for your page
- Two to three short paragraphs — no more than 5 sentences each
- A photo if you would like us to use one
- Your company's logo
- If using a video, it must be hosted on YouTube or Vimeo. You will send that link along with your content.
Email all the above to Kim Fitzgerald: kfitzgerald@acacamps.org.
Social Media Pricing
Social Media Guru package: $2,500 member; $3,500 nonmember
Includes one post on each of the following:
- ACA Facebook (16,000 followers) with video or without video)
- ACA LinkedIn (10,000 followers)
- ACA Instagram (5,000 followers)
A la carte pricing options:
- ACA Facebook post with video — $1,000 member; $1,500 nonmember
- ACA Facebook post without video — $750 member; $1,000 nonmember
- ACA LinkedIn — $750; $1,000 nonmember
- ACA Instagram — $750; $1,000 nonmember
New Products and Services Advertising
Post a short description of your product or service. Your posting will remain on this page for six months.
To qualify for a posting, you must:
- Be an active ACA Business Affiliate. Not a member? Join today.
- Post must be about a new service or product that has not been promoted to ACA camps in the past.
- Send a paragraph, no more than two (equivalent to a half-page), about your product or service to affiliation@acacamps.org. If you send more, ACA has the right to edit to a half-page. Include a title for your page.
- If using photos, send no more than two at 100MB.
- If using a video, it must be hosted on YouTube or Vimeo. You will send that link along with your content.
Check out current postings for examples.
CampWire Podcast Sponsorship
CampWire, ACA’s channel for in-depth conversations with camp and youth development experts, 15,600 cumulative total downloads and almost 500 downloads per episode. We cannot track listeners. ACA typically releases a new episode each month.
Cost $350 member; $500 nonmember; content is due by the 16th of each month.
Benefits:
- A 20-second spot in the podcast and a thank you at the end. This content would be read by the podcast host and NOT recorded by the business.
- One-year shelf life at a minimum.
- The podcast will be marketed widely through multiple platforms — ACA Now, Facebook, Twitter.
Only three sponsors will be allowed per episode. If you are interested in securing a podcast sponsorship, please contact Kim Fitzgerald, kfitzgerald@acacamps.org, 765-349-3309.
Enhance Your Online Buyer's Guide Listing
ACA’s online Buyer’s Guide is the most trusted among camp professionals, with over 18,000+ views annually. Make the most out of your ACA business affiliate listing by adding one or more of the enhancements listed below:
- Add Your Company Contact Information - Free with membership
- Add Your Company Logo - $100 - logo will be showcased on your business listing page along with your marketing statement.
- Add a YouTube Video - $100 - video is embedded on your business listing page.
- Add Keywords (ex. basketballs, paddleboards, etc.) - $50 per keyword. Our search area will look for these special words as well as in your marketing statement. Your company will come up first in the list when your special word is searched for.
- Add Additional Categories - $25 per category. You get three categories with your listing, any additional categories selected will be an extra charge.
- Add Additional Marketing Statement - $50. You can have an additional paragraph for the additional cost.
- Featured Company Listing - $500. Your company will be showcased at the top of the buyer's guide landing page in alpha order, under Featured Companies.
An online Buyer's Guide listing is only available to ACA business affiliates. Learn more about becoming an affiliate.
Contact Kim Fitzgerald, kfitzgerald@acacamps.org (765-349-3309), to request your enhancements.
Advertising for Camping Magazine
Camping Magazine: The Premier Camp and Youth Professional Resource
Camping Magazine focuses on critical topics and emerging issues that influence readers and helps successfully own, administer, and/or direct their camps.
Camping Magazine's primary responsibility is to present new programming ideas, the latest camp trends, current legislative and risk management policies, and progressive information affecting child and youth development.
Numbers in the rate card correspond to the official Standard Rate and Data listings under classification 21B.
Advertising Rates, Sizes/Mechanical Requirements
Statistics
- 300,000+ audience reach per issue.
- 80% of the readership are decision-makers/have buying power.
- 89% of ACA members said the magazine is an important benefit (2016 ACA Membership Survey)
- 7,000 print circulation per issue, with the May/June issue having 12,000+
- 23,000+ digital readers per issue.
Demographics
Camping Magazine puts your business in front of a camp's decision-makers - owners, directors, purchasing agents - the people who do the buying. These buyers represent all types of camps, from traditional summer camps to specialized camps for families and adults, from day camps to trip and travel camps. Camping Magazine reaches private camps, religiously affiliated camps, and camps belonging to agencies and organizations (YMCA, Girl Scouts, 4-H, etc.).
Circulation - Print
Camping Magazine is mailed to camp owners, directors, and others concerned with organized camp management. Circulation 6,500+ per issue. Subscriptions are included with membership in the American Camp Association. Circulation is 98 percent paid, and 100 percent requested. A sworn statement is available upon request.
Circulation - Online
The same quality educational resource is also online. The online issue has been operating since February 2010. 23,000 digital readers per issue. Read the latest issue.
2024 Editorial Calendar
- January/February - Conference Preview Issue
- March/April - The Business of Camp
- May/June - Staff Training Issue
- July/August - Personal and Professional Development
- September/October - Diversity, Equity, and Inclusion
- November/December - Risk Management
Issue Deadlines
Space Reservation Due Date:
- January/February - October 29
- March/April - December 28
- May/June - February 28
- July/August - April 29
- September/October - June 28
- November/December - August 26
Material/Artwork Due Date:
- January/February - November 16
- March/April - January 18
- May/June - March 18
- July/August - May 17
- September/October - July 19
- November/December - September 14
Ad Format
Camping Magazine prefers that finished ads be submitted in a 300 dpi high-resolution PDF format with the original file color formats as CMYK with all fonts embedded (containing RGB or JPEG data). Black and white halftone ads can be saved as grayscale. Other acceptable formats in order of preference: Adobe Photoshop CS3 saved as a high resolution of 300 dpi, JPEG, or TIFF; Adobe Illustrator CS3 saved for a PC with the fonts created as outlines; PC/Adobe InDesign CS3 or lower; PC/QuarkXpress 7; MAC/InDesign CS3; Mac/QuarkXpress 7. Include all screen and printer fonts with page layout documents when creating ads in InDesign or QuarkXpress. Embed art/photos in Adobe Illustrator files. Conventional materials are not accepted (film, camera-ready, etc.).
Ad Guidelines
The following guidelines apply to all advertisements published on any American Camp Association (ACA) platforms. We are dedicated to following advertising and content regulations that align with ACA’s priorities regarding diversity, equity, inclusion, education, and camp health and safety requirements. Following these guidelines protects ACA’s integrity and trust amongst our members and readers while working with advertisers and sponsors.
- Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based
- Ads must reflect who you are and what you are promoting
- Ads should reflect the diversity of today’s youth/camper/staff/etc.
- Ads that depict campers climbing, boating, horseback riding, zip lining, etc., must follow ACA standards — campers must be wearing the proper protective gear/equipment, such as helmets and life jackets
- Advertisers will follow ACA’s ad format requirements
- ACA does not allow tobacco, alcohol, or drinks that resemble alcohol in advertisements
- ACA will provide stock photography if needed
- ACA staff can create advertisements at a per-hour fee
Editorial Calendar
Camping Magazine does not produce an official editorial calendar. However, the following two issues have a specific editorial focus:
May/June - Special Staff Training issue: All articles cover staff training topics (e.g., leadership, supervision, behavior management, camp counseling skills, and more) geared to the camp counselor and front line staff. This special issue is sold at a special bulk rate. On average, this particular issue sells an additional 10,000+ copies.
January/February - ACA National Conference issue: This edition serves as an important preview to the ACA National Conference and will feature articles from keynote speakers, conference highlights, conference program schedule at a glance, and more.
American Camp Association is not responsible for the claims made by its advertisers and reserves the right to reject any advertising at its discretion for any or no reason.
For more information, contact Business Development at (765) 342-8456 or e-mail kfitzgerald@ACAcamps.org.