Resource Library

013Many camps create a respite from the pace of the modern world with their programs. But, in terms of marketing, there seems to be no escape from the information deluge. It is estimated that people in the United States consume twelve hours of information-based content per day (Bohn & Short, 2010). Finding space to communicate an effective message is daunting. Camps have fewer opportunities and less time to deliver the core message effectively.

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When people think summer camp, they think tranquil natural setting, fun, happiness, and bliss. While this permeates throughout camp life, the threat of stress — and a lack of resiliency to that stress — can derail those wonderful elements.

The following scenarios may sound familiar.

Denise is an eight-year-old girl attending sleepaway camp for the first time this summer. She complains often of stomach aches and wants to go to the camp nurse daily; she struggles with homesickness at night; and she becomes anxious the moment dinner ends.

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Safe Haven for Learning
Published Date: 2018-07-01

A decade ago, an awkward, uncertain bus ride took me somewhere I never expected to go. My physical destination was camp, where a throng of excited kids would gather for outdoor adventure and adolescent experiences. But what I hadn’t anticipated was the other ride I was about to take — the journey.

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Where Can We Find the Money?
Published Date: 2016-01-01

I really want a new (insert here: archery range, campership fund, pirate ship for the waterfront). My (insert here: camper fees, organization's budget, personal bank account) does not support this. Where do I get the money?

It's all about relationships. Thankfully, that is something camps are good at!

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Dear Bob,

We are a coed resident camp operating in the mountains. It seems that every summer we have campers who aren’t really ready for the demands of group living in what is the intense social and physical environment that is our camp. We have found that some parents want to send their children because they believe we can help them make the friends they’ve never been able to make at home.

Without being too confrontational and scaring away what might otherwise be great campers, how do we determine whether a child is truly ready for the community living that is our camp?

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There's a Camp for That!
Published Date: 2017-01-01

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian sees camp as the go-to solution to social issues. What if camp was the app? Is your child having problems learning to get along with others? There's a camp for that. Need to find a way to help your child build self-confidence? There's a camp for that. Want to help your child build 21st-century skills? There's a camp for that. Is your child suffering from stress? The answer is camp.

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The right to privacy is well established in the legal system of the United States. As citizens of the United States, we expect that our right to privacy will be respected.

Virtually all businesses gather personal information about employees and customers that is private. For example, most camps gather names, addresses, social security numbers, phone numbers, driver's license numbers, driving history, dates of birth, financial information (bank account numbers, debit or credit card numbers, and security codes), personal images, e-mail addresses, and medical history.

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You might be surprised to discover that even in today’s frenzy of corresponding through text messages, e-mails, tweets, and other social media avenues, letter writing is still being used as a way for camps to communicate with parents. Many camps post a daily blog and upload photos for parents to view online so that they have a window into their child’s camp experience; however, these efforts represent only a small piece of the big picture.

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It was 1995. TLC, Alanis Morissette, and Boyz II Men were riding high in the music charts. Apollo 13 and the original Toy Story were in the movie theaters. Michael Jordan made his return to the NBA. Bill Clinton was in the White House. And I was moving up, going from seasonal staff to full time at a camp.

With this new role came new responsibilities — as a supervisor, as a communicator, and as an educator. I no longer had the luxury of having the backup of a camp leadership team. I was now part of that camp leadership team.

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