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https://www.acacamps.org/article/camping-magazine/20-20-toolbox-scholarship-fundraising-outreach-strategies-all-camps
20/20 Toolbox: Scholarship, Fundraising, and Outreach Strategies for All CampsAs camp operators, we are keenly aware that when kids go to camp, they make positive gains in self-reliance, independence, communication, and self-esteem. Unplugged from the constant electronic buzz...
https://www.acacamps.org/article/camping-magazine/20-20-toolbox-american-camp-association-your-camps-nonprofit-partner
20/20 Toolbox: The American Camp Association as Your Camp’s Nonprofit PartnerFor many camps, the benefits of partnering with an existing nonprofit for the purpose of scholarship fundraising far outweigh the extensive challenges of starting their own nonprofit. If your camp is...
https://www.acacamps.org/article/camping-magazine/20-20-toolbox-mixing-nonprofit-profit
20/20 Toolbox: Mixing the Nonprofit with the For ProfitSoon after we assumed the ownership of Camp Mont Shenandoah in 1996, my husband, Jay, and I were interested in establishing a scholarship program for our campers. We were clueless, however, as to how...
https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools
ACA Accreditation: Valuable Marketing ToolsShare the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...
https://www.acacamps.org/article/camping-magazine/delivering-happiness-five-things-camps-can-learn-zappos
Delivering Happiness: Five Things Camps Can Learn from ZapposTony Hsieh's book, Delivering Happiness: A Path to Profits, Passion, and Purpose, struck a cord with millions of people. The best-selling book by the CEO of Zappos.com, Inc. about the...
https://www.acacamps.org/article/camping-magazine/teaching-skills-children-need-succeed
Teaching the Skills That Children Need to SucceedIn his book Homesick and Happy, child psychologist Michael Thompson, PhD, describes the dilemma that faces so many of today’s parents. “I have spoken with many parents, who, out of the...
https://www.acacamps.org/article/camping-magazine/parent-study-suggests-strategies-effective-use-camp-research
Parent Study Suggests Strategies for Effective Use of Camp ResearchThe question is often asked, “So now that we have this research, how can I tell parents about it?” A fair question. Directors and camp administrators require action plans rather than theories and are...
https://www.acacamps.org/article/camping-magazine/welcome-digital-cabin-how-new-technologies-can-deliver-better-summer-experience
Welcome to the Digital Cabin: How New Technologies Can Deliver a Better Summer ExperienceTechnology and camping? Hearing those two words together often sparks ire among camp management. “We don’t allow our kids to use techie toys!” you declare. Of course, unless you run a computer camp,...
https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start
Social Marketing: Where Should You Start?Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...
https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses
Search Marketing on the Web — Drive New Camper Enrollment and Alternative BusinessesThe quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...