Crisis Communications for Camps in the Time of Coronavirus

Join us for practical direction for camps on how to establish your plan, how-to steps on what to do, and what not to do. We’ll share best practice examples of communication with parents, staff, campers and the communities we serve. We’ll discuss engaging with local media proactively in preparation for summer and talking points in case you get a call tomorrow. Lastly, we’ll explore identifying trending topics your camp might encounter this summer beyond COVID-19.   

Kelley Freridge is the Chief Marketing Officer for the American Camp Association. With ten plus years of senior leadership roles in the outdoor industry at Eastern Mountain Sports, Patagonia, and Chaco, she brings consumer insight and digital savvy to her role with the American Camp Association. Kelley points to her childhood experiences growing up at Van Buren Youth Camp as the compass she leverages in every business decision. As a National Outdoor Leadership School graduate and mother, Kelley recognizes the essential value of outdoor experience in developing tomorrow’s leaders and is passionate about encouraging every young person to attend camp.  

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Kelley Freridge