Tough economic times require that you turn up the marketing heat and attract new customers to your doors, while increasing current customer loyalty and repeat business.
(Part 1) Back to Basics – Marketing Concepts You Need to Know
In today’s chaotic business environment, strategic marketing is key to your ongoing success – as a camp or individual. Whether you are a programmer, director, registrar or specialist – you are a critical part of your camp’s marketing team and should have basic understanding of this important business development process. This course will give both novice and experienced marketers a new and solid review of promotion and marketing concepts. Learn to use the marketing perspective to building a stronger business foundation, customer connection and brighter future for your camp, programs and organization.
(Part 2) The Five Minute Marketing Plan - Designing Your Blueprint for Success
You know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together. Problem solved! In this fast-paced program you will actually create a ready-to-use promotional strategy to increase customers, profits, participation, attendance, sponsorships, volunteers or support for your camp, facility or programs. Using the Five Minute Formula, anyone – from amateurs to experts – will glide through the critical marketing planning process.
(Part 3) Choosing Marketing Media to Move Your Message
If you’re confused by the ever-changing world of marketing tools, then this is the program for you. Especially designed for those with a written marketing plan (see The Five Minute Marketing Plan - Designing Your Blueprint for Success) this workshop will help explore the pros and cons of five distinct types of marketing tools: advertising, publicity, promotion, sales and digital media as it relates to camp programs and products. You’ll learn how to transform your marketing ideas into reality by exploring new and traditional media tools.