Alumni Matter!

Follow a simple formula to reach out to your camp alumni and make them feel like their contributions matter. By helping this pool of your biggest fans understand that they will always be remembered and always welcomed, you will both benefit in countless ways. Tom and Travis’ camp alumni programs have raised millions of dollars, have created a boon of eager volunteers, and have helped camps powerfully expand their marketing impact.

Through this webinar, participants will:

  1. Learn to use one of the greatest assets we have in the camp business: our alumni.
  2. Understand why alumni are so important, and how you can take the first steps to optimizing your alumni relations.
  3. Learn how to build an alumni relations program that will add value to your program and increase your bottom line.


Tom Holland and Travis Allison


Single person access  

Price: $39 member; $74 nonmember

  • For You: To have instant access to the course use the "Purchase the Course for Yourself" button below
  • For Someone Other than You:  Please contact us.

Subscription access

Purchase access for multiple persons 

Price: $65 member; $150 nonmember for bundle of 10 learners

Please note the following for subscription access:  

  • Your staff will self-enroll into course with an enrollment key we provide.
  • Your staff may complete the program at their convenience. 

Bundles for alternate numbers of learners may also be accommodated, contact us.

Presenter Bio(s)

Tom Holland is the chief executive officer of the American Camp Association and has also served ACA as chief foundation and funds development officer.  With a background in education, Tom worked as a secondary school social studies teacher in Kirkwood, Missouri before dedicating himself to the camp profession full time in 2005. From 2005-2013, he worked for a private, independent non-profit camp program in northwest Wyoming, serving for six years as the Executive Director from August 2007 to August 2013.

During this time he served on the American Camp Association’s National Board of Directors. In 2013, he came to ACA in order to revitalize fundraising throughout the association. His time at ACA is marked by growth in this area as well as the launch of the new fundraising campaign, Camp Moves Me.

Travis Allison has become one of the top "go to" international experts and consultants in the summer camp and recreation industries. He is one of the most popular camp speakers at coast to coast conferences in the US and Canada. He is one of the co-founders of GoCamp.Pro, produces and manages the highly popular CampHacker.TV podcasts and founded the Summer Camp Professionals group on Facebook. His particular expertise is in innovative strategies to use social media and other online marketing tools for camper recruitment and retention.