CampWire Episode #3 — Marketing and Media at Camp with Mike Lang

Listen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp. Stream the episode below or subscribe on iTunes.

 

Fill Your Camp Before Summer! Last Minute Social Media Marketing Tips for Recruitment and Retention

Summer is almost here and it’s not too late to sign up more campers! Join us as we explore easy to implement last-minute marketing strategies to help sign up new campers and increase retention rate. We will also discuss strategies to prepare marketing assets during the summer to be used next year for recruiting. Don’t miss out on these last-minute families!

By the end of the webinar participant will learn:
1. Have the tools to implement at least three last-minute marketing strategies to sign up new campers and increase retention rate.

2016 Camper Enrollment: With Strong Enrollment Comes New Challenges

The results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment numbers compared to 2015, and, in many cases, they were higher. This enrollment trend is a sign we have recovered from the economic recession, but with strong enrollment comes new challenges. Camps now face issues with capacity, competition, and diversity.

There's a Camp for That!

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian sees camp as the go-to solution to social issues. What if camp was the app? Is your child having problems learning to get along with others? There's a camp for that. Need to find a way to help your child build self-confidence? There's a camp for that. Want to help your child build 21st-century skills? There's a camp for that. Is your child suffering from stress? The answer is camp.

A Snapshot of Camper Enrollment in 2015

After reviewing the results of the 2015 Enrollment Survey, in general, camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment numbers compared to 2014, and, in many cases, they were higher. Generally, the camps in the sample were representative of overall ACA membership (231 camp directors responded). The following data, charts, and graphs are based on camp directors’ responses.

Alumni Matter!

Follow a simple formula to reach out to your camp alumni and make them feel like their contributions matter. By helping this pool of your biggest fans understand that they will always be remembered and always welcomed, you will both benefit in countless ways. Tom and Travis’ camp alumni programs have raised millions of dollars, have created a boon of eager volunteers, and have helped camps powerfully expand their marketing impact.

Through this webinar, participants will:

The Ultimate Marketing Plan

There are tons of different ways to market your camp and all of them seem to require time or money.  In this session we will review data from dozens of private/non-profit camps to determine where exactly you should be focusing your efforts. Using these successful camps as our guide, we’ll pick apart their approach to marketing online and identify a few of the most effective marketing strategies.  Perhaps most importantly, we’ll have this discussion within the context of a marketing plan so you’ll be able to take home a comprehensive framework for use at your camp.  

Ten Photo Posting Tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-meaning parents who spend a lot of time scouring through your camp’s photos, often watching them upload, one by one.

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