The Future Is You: Looking at camp in the new millennium

As you consider the future of your camp, it’s easy to focus on the external factors that are likely to affect its operation, the demographic influences that shape your markets, the impact of technology on your operations and programming, and on the challenges of an increasingly diverse clientele. Certainly all of the factors identified by your futuring exercises are worth considering. However, the most significant variable that will shape the twenty-first century is the human response to these factors. In other words, the future is you.