Most camp directors I know don't like marketing. They see it as a necessary evil. However you feel about marketing, you absolutely need to do it. If you embrace the notion that your role as a salesperson can be equally as important as your role as a camp director, you will see greater success in recruiting campers. If you want to make 2011 your strongest enrollment year, now's the time to get cracking. Follow these eight steps for marketing your camp to increase your enrollment.