15 Questions about Search Engine Marketing for Camps on the Web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine. Now, five-and-a-half years later, we revisit this topic for the first time. The 2012 article was a primer with basic strategies and some examples for camps.

Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses

The quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing over price increases to the tenths of a percent, directors know that other than a handful of summer sign-ups, many camps actually have no enrollment for the coming year. That dilemma may be resolved within days for some, but others, especially those serving teens and many nonprofit camps, must start from scratch every fall.

Alternative Businesses for Camps: Promoting and Testing on the Web

The Web continues to make it faster, easier, and cheaper to test out new offerings. Your core business may seem secure for now, and your camp may have valuable assets accrued over time, but it is imperative to examine your mission. Make sure you are offering all the complementary and tangential programs your community needs and wants . . . or someone else might. Utilizing tools available to you on the Web allows you to continuously play defense and offense.