Getting Social With It

It is said, even among the youngest of audiences, that if you are not on social media you don’t exist. Think about it: You may have already researched my credentials on LinkedIn® or checked to see if I have a Twitter®, Google+® or Facebook® account. While I am a social creature by nature, I teach my students that it is not about how many media outlets you have, personally or professionally. It’s about two things: Are your social media goals attainable and can you keep up with all your social outlets and foster successful engagement with your audience?